Foundation Recovery Network
Art Direction, Copywriting, Strategic Planning, User Experience, Web Applications, Web Development
Foundation Recovery Network is the leader in evidence-based, integrated treatment for co-occurring mental health and substance use disorders. As leaders in clinical services, education, and research, they needed a creative direction and web presence for their new facility in Michigan. One that would set a new standard for their facilities across the country.
The new facility and brand was still under construction, needing the finishing touches to establish Skywood Recovery as an organization that helps patients find their way to healing. However, with a long list of features and calls-to-action, we needed a clear message to pull it altogether without overwhelming the user.
FoxFuel recommended a more emotional, yet simplistic direction, centered around a single clear message: When it comes to recovery, the journey is more important than the destination. With focused and effective messaging, the website would be able to do a better job of generating leads, making the right impression with potential patients, and creating equity in this new-to-market brand.
FoxFuel designed and developed subtle animation effects that bolster the narrative of the name, the scenic location, and the journey one undertakes with recovery. The website makes it easier to research, learn, and get help for yourself, or a loved one that is struggling with addiction or mental health disorders.