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Right on the money.


Earnings Capital


Art Direction, Brand Development, Brand Strategy, Copywriting



Earnings Capital is a private equity firm focused on finding value investments with strong prospects for above market investment returns while seeking to minimize risk. New to town, Earnings Capital needed to define a brand as sophisticated as their investors. 


FoxFuel was tasked with finding a voice and vibe for the firm that would instill trust in potential investors while still holding the small, boutique feel and value that a smaller firm can provide.


FoxFuel recommended simple breakdowns for the process, backed by industry statistics, and high-quality materials to promote confidence with strong prospects looking for higher returns but lower risk, and a tagline that evoked that right message.


FoxFuel created a cohesive brand identity package that can be handed to clients and prospects of Earnings Capital to explain how the company puts their money to work. The folder has built-in pages about the Earnings Capital brand with a flap to hold the customer-specific language and information. The business cards, letterhead, thank you notes, and folder all work cohesively and consistently.

$1 Million

assets under management

after starting with zero when first meeting with FoxFuel


accredited investors

Legal Disclaimer - Past performance does not guarantee future results. Actual results may vary. This document is offered for informational purposes only and does not constitute an offer to sell any securities. This is not part of the Private Placement Memorandum. This is only presented for illustrative purposes to understand the potential flow of funds. Investor bears all risk of loss, including loss of principal. An offer or solicitation would be made through the Private Placement Memorandum and Operating Agreement and Subscription Agreement, and is qualified in its entirety by the terms and conditions contained in such documents. These documents contain information needed to evaluate the potential investment and provide important disclosures regarding the investment objective, risks, fees and expenses. The information contained herein is confidential and is not to be reproduced or distributed except with the written permission of Health Margin LLC (Fund Manager of the Earnings Capital LLC Private Equity Fund).