Art Direction, Brand Development, Brand Strategy, Copywriting
As a new private equity firm in town, Earnings Capital needed to define a brand as sophisticated as their investors. The investment strategy of Earnings Capital is to find value investments with strong prospects for above market investment returns while seeking to minimize risk.
FoxFuel was tasked with finding the voice and vibe for the firm that would instill trust in potential investors while still holding the small, boutique feel that a smaller firm can provide.
FoxFuel recommended simple breakdowns for the process, backed by industry statistics, and high quality materials to promote confidence with strong prospects looking for higher returns but lower risk, and a tagline that evoked that right message.
FoxFuel created a cohesive brand identity package that can be handed to clients and prospects of Earnings Capital that explains how the company puts their money to work. The folder has built in pages about the Earnings Capital brand with a flap to hold the customer specific language and information. The business cards, letterhead, thank you notes, and folder all work cohesively and consistently.
assets under management
after starting with zero when first meeting with FoxFuel
Legal Disclaimer - Past performance does not guarantee future results. Actual results may vary. This document is offered for informational purposes only and does not constitute an offer to sell any securities. This is not part of the Private Placement Memorandum. This is only presented for illustrative purposes to understand the potential flow of funds. Investor bears all risk of loss, including loss of principal. An offer or solicitation would be made through the Private Placement Memorandum and Operating Agreement and Subscription Agreement, and is qualified in its entirety by the terms and conditions contained in such documents. These documents contain information needed to evaluate the potential investment and provide important disclosures regarding the investment objective, risks, fees and expenses. The information contained herein is confidential and is not to be reproduced or distributed except with the written permission of Health Margin LLC (Fund Manager of the Earnings Capital LLC Private Equity Fund).
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