June 21, 2017 FoxFuel

The Man Behind The Beard

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In 2009, a beard joined Twitter. This beard set out to tweet daily insight that was “as wise as [his] username implied”. That username was @LeeClowsBeard.

Hold up, have you heard of Lee Clow?

He’s a big deal. People know him.
(He and this guy named Steve Jobs were tight.)

Best known for Apple’s “Think Different” campaign in 1984, Clow is highly respected as “the ad industry’s Creative Godfather” – way cooler than your average nickname.

For three years, the identity of the man behind the growingly famous Beard remained one big sexy mystery, constantly challenging the general perception of creativity and demanding risk and grit. These little nuggets of wisdom eventually came together in the form of a book when the man behind the hashtags was finally revealed.

The man’s name is Jason Fox. (Yes, Fox…coincidence? We think not.) He’s an enterprising, Omaha-based, freelance copywriter and the man behind Advertising’s favorite Twitter account. And he’s coming over for drinks next month.

Jason Fox has agreed to be a Guest Professor at our next FoxFuel University session. If you want insight into his creative experience, his time spent with one of the most respected minds in advertising, or just want to know how he crams so much wisdom in 140 characters, sign up to join us.

I’m in.

Just a few of our favorite LCB moments…