FoxFuel Case Study
Refraction Books
Online resource for a contemporary Christian series.
The Challenge

Thomas Nelson’s Refraction is a collection of books that serves as a resource for biblical responses to major issues of our time. The books give readers insight into these issues and what God says about them, and how to respond to others whose beliefs differ in a transparent and respectful way. HarperCollins approached FoxFuel on how to best promote and sell this book series digitally.

The Idea

FoxFuel worked with several members of HarperCollins marketing and product teams to target the intended audience and develop a brand-specific user experience.

The Solution

FoxFuel conceptualized, designed and developed an award-winning site that worked in tandem with the book series branding. FoxFuel utilized book snippets and book series endorsements to promote the multiple retail outlet options and drive online sales.

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