FoxFuel Case Study
Nashville Goes Red
With the American Heart Association and Saint Thomas Health
The Challenge

Bring new life to the American Heart Association’s (AHA) Go Red For Women campaign in a way that spreads the digital footprint of the AHA in Nashville and increases awareness around individual risk for heart disease.

go-red_polaroids

The Idea

Move beyond statistics and infographics to an experience that engages the user on an individual level, drives them to action, and organically spreads the footprint of the campaign.

The Solution

This Addy-Winning website utilizes assessments, photo sharing, and online appointment scheduling to engage the user to take action for their own health, and to “Share The Love” with those they care about. The strong call to share, paired with the personalization of the photo upload feature, expands the campaign’s organic reach beyond the user’s initial conversion.

nashville-goes-red

We leveraged Saint Thomas’s social media platforms to get the word out and direct people to NashvilleGoesRed.com.

STHS_go-pink_facebook

Check it out.
The Results

FoxFuel_case-study_stat_go-red