FoxFuel Case Study
Elite and MPOWER
Building brands and muscles.
The Challenge

Elite Orthopedic and its sister company MPOWER Performance Institute were on the cusp of expansion and needed help with developing an overall brand strategy to serve as a strong foundation for the imminent growth.

The Idea

With more than 70% of MPOWER’s client base coming directly from Elite, we needed a strategy that served each distinct brand while establishing the clear and strong relationship between the two.

The Solution

With a complete makeover for everything from logos to unique value propositions, we established a clear direction for articulating the identity and value of each brand. This work will provide a stable foundation for all marketing efforts as the brands continue to grow.






Elite_3 copy

MPower_3 copy