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In Good Spirits

 

Sweet, salty, smoky, and strong–it’s all you need.

aka paloma

Liquor of Choice: Altos Tequila

 

Ingredients

kosher salt
1/4 cup fresh grapefruit juice
1 tablespoon fresh lime juice
1 teaspoon sugar
1/4 cup mezcal or tequila
1/4 cup club soda

Preparation

Pour kosher salt on a plate. Rub half of rim of a highball glass with a lime wedge; dip rim of glass in salt. Combine 1/4 cup fresh grapefruit juice, 1 tablespoon fresh lime juice, and 1 teaspoon sugar in glass; stir until sugar is dissolved. Stir in 1/4 cup mezcal or tequila, add ice, and top off with 1/4 cup club soda. Garnish with lime wedge.

Where FoxFuel Gets Them

Public House


 

FFU Recap: Why No One’s Reading Your Emails

We held our very first FoxFuel University class this week, giving folks a look at some of the most common reasons Email Campaigns underperform. Oddly enough, we found that many of these reasons are also applicable to your failing relationship, so you may try a few of these tips next time you’re trying to figure out why your significant other is sleeping on the couch.

Here’s a quick recap of the key points we touched on:

 

1. Your pick-up lines are awful.

Is your name Free Wifi? ’Cause I’m feeling a connection ;)

PickupLine

Your subject line is the first interaction the user has with your email. If it’s not engaging enough to convince them to open the email, then the rest of your content won’t matter much.

How to fix it:

  • Be concise – take a look at your email app on your phone – how many words of the subject line do you see on average?
  • Be specific – there should be a direct correlation between your subject line and the first thing the reader sees when they open your email.
  • Test your options – your audience is unique to you. Pay attention to how they’re engaging.

 

2. You talk too much.

Screen Shot 2017-03-30 at 8.42.12 AM

You have a lot to share with the world, but a single email probably isn’t the best medium.

How to fix it:

  • Do a value check – is every sentence truly valuable to the reader?
  • Use visuals – break up your content with strong relevant imagery.
  • Highlight key points – make sure the reader’s attention is drawn to the most important information.

 

3. You’re not being clear.

Keep-your-eye-on-the-ball-son

Interpretation is a tricky thing. Make sure you’re being very clear about what you’re asking the reader to do.

How to fix it:

  • Use headlines – tell them what they’re getting into up front if they continue reading
  • Be bold with your button – buttons are far more effective in making the desired action very clear.
  • Early & obvious CTA – “If your main call-to-action falls below the fold, then as many as 70% of recipients won’t see it.” – Hubspot

 

4. You’re boring.

Dwight

Corporate or professional brands are not boring; irrelevant brands are boring. You don’t have to use gifs from The Office to be engaging.

How to fix it:

  • Know yourself – know the value you offer and be confident in it.
  • Talk like a human – behind every Armani suit and CEO title is a person. Talk to the human, not the suit.
  • Use strong visuals – strong does not mean loud and ostentatious. Strong means relevant visuals that evoke the desired experience you want associated with your brand or offering.

 

5. Your outfit is ridiculous.

ridiculous-fashion-balloon

Speaking of ostentatious visuals… keep it clean and simple. When in doubt, leave it out.

How to fix it:

  • Limit to 3 fonts – of course, we’d recommend getting a designer’s eye to make sure the fonts play nicely together. But this is a good rule of thumb to keep yourself in check.
  • Use relevant images – every image should directly correlate to your message. If it doesn’t add value, nix it.
  • Careful with the glitter – if you have 6 CTAs that are bright red buttons at the top of your email, you’ll end up overwhelming your reader. Keep it simple.

 

6. You’re not attentive.

waiting-skeleton-waiting-for-your-message-1

If someone expresses interested in you and you wait 3 months to respond, you can’t expect them to be engaged when you finally reach out. Pay attention to your reader.

How to fix it:

  • Set auto responders – really easy way to make sure they feel the love. Any time you capture an email address, send them an automatic “Thank you! Here’s a few more things you might like…”
  • Be consistent – every other week or every other month, just be a consistent, reliable source of information for your reader.
  • Stick to a calendar – you don’t have to plan every email for the next 12 months, that’s not realistic. But having a general idea of what topics you’ll feature will help avoid the last-minute scramble to throw content together.

 

7. You can’t take a hint.

OJO47w

On the other end, if they’re not engaged, know when to cut your losses.

How to fix it:

  • CAN-SPAM is real – black-listing is a thing and it can happen to you. Don’t send to folks who didn’t ask for it.
  • Honor unsubscribes – make sure that the readers who unsubscribe are actually removed from your list to avoid that bitter telemarketer association.
  • Ask for closure – breakup emails are an excellent way to offer closure to the relationship. Let them know you’ve noticed they haven’t opened your email in 6 months and give them the opportunity to re-engage or cut the cord.

 

8. You’re not listening

IgnoringYou

Global stats are great and valuable to an extent. But your reader’s relationship with you is unique, and you need to pay attention to how often they’re reading, what they’re clicking, and when they’re bailing on you.

How to fix it:

  • Measure
  • Measure
  • Measure

 

Interested in learning more about email marketing? Give us a shout at info@foxfuelcreative.com.

Seeking Roomie in L&C Tower

FoxFuelOffice


Tired of working from home or noisy coffee shops?  Looking for an intimate, collaborative workspace?  FoxFuel Creative wants to be roommates!

For a competitive rent of $900 per month, you’ll have access to a private and secured 114 sf work space as well as:

  • Security guard
  • Mail service
  • Receptionist
  • Furnished private room with motorized convertible standing desk, stationary desk, two office chairs, and locking storage cabinet
  • Fiber Internet
  • No monthly fee for use of 12 person conference room and white boards
  • No washer or dryer
  • Large windows with views of downtown
  • Lounge space
  • Access to 30th-floor conference and meeting spaces
  • Kitchen
  • Printer/copier/scanner
  • You can come to our parties, but
  • No pets allowed (with the exception of succulents and plastic dinosaurs)

Email us at info@foxfuelcreative.com for more information, or call our Operation Specialist at 615-933-9369  to schedule a tour.

FoxFuelFuelTank FoxFuel30th FoxFuelOffice2

In Good Spirits

 

Classic, reliable, and oh so refreshing.

aka mint julep

Liquor of Choice: Four Roses Single Barrel

 

Ingredients

10 mint leaves, plus a sprig for garnish
1 1/2 teaspoons superfine sugar
Seltzer water
Crushed ice
2 1/2 ounces bourbon

Preparation

Place the mint leaves in bottom of old-fashioned glass and top with the sugar. Muddle until the leaves begin to break down. Add a splash of seltzer water, fill glass 3/4 full with crushed ice, and add the bourbon. Top with another splash of seltzer, stir, and garnish with a sprig of mint.

Where FoxFuel Gets Them

Rolf & Daughters

 


 

Developer Needed

 

Who We Are

We believe creativity is best when it is simple, honest and based on strategy. Through collaboration with our client’s experience and our marketing expertise, we guide solutions between sophistication and rebellion.

At the Nashville American Advertising Awards.

At the Nashville American Advertising Awards.

Where We Are

Nashvegas. Music City. The “It” City. Smashville. It has many names, wanna know why? Because there are cool people from cool places doing cool things in every part of town. With more than 90 people moving here every day, the creative and business cultures are growing. The food scene has exploded, along with craft breweries if that’s your buzz. Nestled in the rolling hills, we have amazing hiking and adventure spots. And in case you haven’t heard, the music around here is pretty stellar. There’s no way you won’t find something you love about Nashville. We’d bet our buttons on it.

Who You Are

You are an experienced web developer who is proficient in both back-end LAMP stack development and front-end development with Javascript, HTML and CSS. You are comfortable taking a web development project from a designer’s Photoshop file to a fully functioning website or web application that works great in all modern desktop and mobile browsers. You like learning about new approaches, tools, and libraries used in web development, but you can also dig into years-old projects to make updates or track down bugs. You love to leave comments in your code (and maybe a few jokes).

You Definitely Have

  • Strong object-oriented PHP skills
  • Strong MySQL database skills
  • Strong Javascript and jQuery skills
  • Strong HTML/CSS skills, with a thorough understanding of media queries and responsive design

You Might Have

  • Experience using the Bootstrap or Foundation front-end frameworks
  • Experience with a PHP framework such as Symfony, Laravel or CodeIgniter
  • Experience with WordPress
  • Experience with a Javascript framework like React or Angular
  • Experience managing web hosting accounts through Cpanel and WHM
  • Comfort working in Photoshop to turn a design file into HTML/CSS

To apply, send your resume and links to some cool things you’ve built to joe@foxfuelcreative.com.

team-at-acme

Glow for the Gold

On Saturday night, FoxFuel Creative was awarded Best in Show / Digital for work done for our friends at Glow Motion!

IMG_1440 MH

We are pretty excited to add these golden beauties to our trophy case. A BIG thank you to our friends at Glow Motion for being the kind of client that isn’t afraid to push the envelope. When they came to us, they had a kickass product offering with a less-than-kick-ass website. They were looking for a way to better tell the story of what Glow Motion was delivering on the road at concerts, shows, and venues across the world.

 

“It’s difficult to combine design and function in a way that hasn’t been overdone or ubiquitous; this site answers those challenges with a well-executed and beautiful site.”

– ADDY Judge Jason Lee

 

With a sleek, clean, and responsive layout, the website showcases the quality, versatility, and general badassery of Glow Motion.

Show me the winner.

Congratulations to all our friends who took home awards at this year’s American Advertising Awards in Nashville!

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16998727_10104324223867528_8680988205261195977_n

Investing in Young Creatives

Each year, the American Advertising Federation of Nashville puts on the Student ADDY Awards, honoring some of our city’s most talented and promising young creatives. Naturally, we are allll over that.

We support these students in two ways:

1. Sponsoring awards at the Student ADDYs.

This year’s entries were awesome. We are so glad we didn’t have to judge and just got to watch them get cool trophies. This year’s winners:

Best of Show – $500 scholarship and crystal trophy

Austin Reasonver
Muji Ad Campaign
Magazine Campaign
Nossi College of Art

Muji 3

Judge’s Favorites – Crystal trophy

Grace Pavlic
Beast
Illustration
Watkins College of Art, Design & Film

beastlowres

 

Chris Fornal
The Birds of Astrobrights
Packaging
Watkins College of Art, Design & Film

20170218_135946 1

 

Matthew Eason
Hop Tamale’s
Integrated Brand Identity Campaign
Middle Tennessee State University

Hop Tamale 2

 

Jake Kennedy
Lumen, the Lights Out Buddy
Packaging
Watkins College of Art, Design & Film

Lumen

 

Rising Star – $500 scholarship

Grace Pavlic
Watkins College of Art, Design & Film

32243470223_dfdcb8aea3_o

 

We liked these guys so much that we invited them to sit with us at the big kid ADDY Awards the following Saturday. It was pretty great.

See full list of winners.

 

2. Mentorship through our internship program.

When it comes to creativity, there’s only so much you can learn in a classroom. We give them real-world experience, creative freedom, and guidance that pushes them to see creativity in new ways. We also haven’t made anyone cry yet, so we’re doing pretty well.

Are you a creative student? Do you know a creative student? Do you know someone who looks young enough to be a creative student? Send them our way. We’re always looking for stellar interns to join the team.

Apply now!

 

Hutzel really loves getting his picture taken.

Hutzel-AAF

In Good Spirits

Tequilish Travis


A little salty at times, but keeps you smiling.

aka la margarita

Liquor of Choice: Sauza

 

Ingredients

2 ounces blanco tequila
Juice of 1 whole lime
½ ounce triple sec, preferably Cointreau
Salt for rim
Orange wedge, for garnish

Preparation

Salt highball or footed glass rim. Fill a cocktail shaker with ice and add tequila, lime juice and triple sec. Shake. Pour, with the ice, into a highball or footed glass. Garnish with wedge of orange (Travis thinks limes are lame).

Where FoxFuel Gets Them

Cinco de Mayo

 


 

Live from Nashville, it’s Saturday Night!

When we were recruited to help out with the ADDYs, our first question was “do we get extra drink tickets?” … then we realized we’d just been invited to throw one of our favorite Nashville parties of the year, so we signed on the dotted line. 

At first, we tossed out the usual party theme ideas:

  • Enchanted Kingdom
  • Under the Sea
  • Casino Night
  • Joe’s 8th Birthday Party
  • The Avengers

Then we started to move past the high school prom vibe
and flexed those creative muscles a bit:

  • Laser Tag
  • Rave
  • Giant Game of Twister
  • Carnival where every tent is just a dunk tank with an
    ADDY-nominated CEO in the drop seat.

Then we spotted a tiny plastic hand that had fallen into a dusty corner, and we just knew just the prescription for our fever.

And so was born the 2017 ADDY Awards

 

AAFN_AAA-2017_FB-Promo-Deadline1

 

We spent the next several weeks watching Matt Foley’s motivational speeches and brushing up on our ape tit trivia. We got the shipment of cowbells and Spartan pom poms, so we’re just about set.

Hope you’ll join us for a night to remember.
Check it out.

WE ARE SO FREAKIN’ EXCITED

so-freakin-excited

6 Ways To Protect Company Culture

by Mary Timaeus

“Culture” is a bit of a buzzword for organizations right now, particularly for creative agencies. Leaders and HR managers throw the word around a lot, but based on the experiences the FoxFuel friends and members have had in other companies, most are missing the mark.

FOXF_Culture_Blog-Art

We’ve found that when talking about company culture, organizations focus on the perks – free coffee, afternoon cornhole games, people in furry mascot costumes passing out beer – and those things are great, in fact, we have most of them at FoxFuel (still working on the fox costume). But those aren’t the things that establish good culture. All the perks in the world can’t make up for a petty coworker, a disrespectful boss, or a lazy team. Good culture is not rooted in perks, it’s rooted in values. Trust, respect, encouragement, etc. – these are the things that will make the difference for a team.

Now these can also turn to buzzwords pretty quickly, so we have a few practical ways to put them into action and facilitate strong culture in your company:

Do small stuff often.

Go to lunch together on Fridays or do a one minute plank at 4 p.m. every day. Doing small things together makes the big things like retreats and holiday parties more comfortable and genuine. Think of the small things as ice guards, keeping the vibes warm and cozy so icebreakers are never needed.

Stick with what you know.

Sometimes it’s fun to switch things up, like trading Friday lunch for a game of laser tag. But on the regular, it’s best to stick with what you know works. Is your office more into games and music? Don’t try to force them into kickball simply for the sake of shaking things up. Keep rolling with the good stuff till the appeal rubs off, then try something new.

Laser eyes at laser tag.

Laser eyes at laser tag.

Be inclusive.

Does someone have a dairy allergy? Have a few vegetarians around? Maybe there is Muslim on staff or several team members with families. A company picnic with burgers and pepperoni pizza at 6:30 p.m. on a Tuesday night during Ramadan probably isn’t the best way to bond. Sure, you might not be able to cater to everyone’s needs, but do your best to be considerate and as inclusive as possible.

Build traditions.

It’s the continuation of traditions that keep people together over years. Maybe you have some turnover, but the fact that you have a Thanksgiving meal together every year allows those who have moved on, those who are new, and those who have been there from the start to feel connected to each other and the foundation of the company.

Celebrate together.

We all have lives outside of work, but colleagues usually spend more time together than they spend with friends, roommates, significant others, etc. It’s important to bring life’s milestones into the workplace and take the time to celebrate together. Whether it’s a full baby shower or a simple grocery store cake, celebratory gestures let your coworkers know that you value them beyond their ability to get you that report on time.

FoxFuel baby shower.

FoxFuel baby shower.

Maintain healthy communication.

There’s nothing more disappointing than planning an amazing party just to have everyone walk around on eggshells or pair off into corners. The practice of healthy communication and feedback loops can prevent such instances and ensure that everyone feels comfortable to enjoy the party with each other.

Well, what are you waiting for? Go make your team not hate each other.