THE FOXFUEL BLOG

Connecting the Dots

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Nice to Meet You: Ian Kendall

Role at FoxFuel:
Developer

 


 

What’s Your Favorite…

Show on Netflix?
It’s Always Sunny in Philadelphia: they’re narcissistic, idiotic, energetic, and full of terrible ideas. They remind me of my friends!

Happy place in Nashville?
Any taco truck, where you will find me eating a $5 burrito doused in hot sauce and sippin’ on sweet Horchata.

80’s hair band?
Def Leppard! Sure they’re as old as my parents but I’ve still seen ‘em 3 times! (Not even halfway joking)

Book that describes your life?
Idealistic answer: On the Road by Jack Kerouac
Realistic answer: Web Design for Dummies

Object?
My ‘60s reissue Sunburst Les Paul

Fictional character?
Jim from The Office


All About Ian

Where were you born?
Harrisburg, Pennsylvania

What is the most frustrating question, comment, or feedback you get related to work?
“Oh, you know how to code? Will you hack my neighbor’s WiFi?”

What was the first thing you failed at?
Adding on to my 1-hit-streak in my first (and only) season of little league baseball. It was almost one for the record books.

If you could do anything other than advertising, what would it be?
I’d make a super-trill rapper.

What is the best memory you had from your childhood?
Playing Green Day covers at my 5th grade talent show. I think the fame went to my head a little bit.

Who’s the person in your life you look up to the most?
The man taking my order from inside the taco truck.

What do you look forward to the most every day?
If I’m being good, the road ahead of me. If I’m not, my cell phone.

Would you rather only listen to Nickelback songs or reread all 56 pages of iTunes’ terms and conditions, every day for the rest of your life.
NICKELBACK ALL DAY. C’mon, there are some decent cuts from the older years. I don’t celebrate their entire catalog, just the pre-2005 stuff!

Nice to Meet You: Mason Schmitt

Role at FoxFuel:
Intern

 


 

What’s Your Favorite…

Show on Netflix?
Whatever is playing in the background while I get distracted by the internet.

Happy place in Nashville?
FoxFuel Creative and High Garden Tea

Favorite beer?
Hopslam Ale, Bells Brewery

80’s hair band?
I was born in 1996.

Book that describes your life?
Atlas Shrugged.

Fictional character?
Sigourney Weaver


All About Mason

Where were you born?
In a hospital.

What is the most frustrating question, comment, or feedback you get related to work?
“Don’t worry about it.” Too late boss. Too late.

If you could do anything other than advertising, what would it be?
Run my own small family farm.

What is an embarrassing memory you had from your childhood?
One time, at tennis camp, all the big kids were hopping the fence to go to the snack shack. I wanted to hang with the big kids so I had to hop the fence too. I got to the top of the fence then fell onto the ground, yet my shorts remained on the fence having ripped clean off of my body. The big kids were not sympathetic.

Who’s the person in your life you look up to the most?
My best friend Nic. He’s pretty tall (He’s also incredibly hardworking and creative.).

What do you look forward to the most every day?
My evening phone call with Tom Hanks.

How did you get so awesome?
That’s classified.

Help Wanted: Seeking Mad Word Skills

FoxFuel is looking for a copywriter to join our creative team. Candidate needs to be collaborative and quick to interpret clients’ needs into persuasive ideas. Must be a self-starter who has an excellent understanding of English grammar and usage, deep knowledge of the AP style, and the ability to write and speak clearly, concisely, and persuasively.

At least three years of agency experience is a huge plus.

Typical responsibilities include:

  • interpreting account briefs
  • conceptualizing campaigns, ads and ideas with creative team
  • researching clients, their competitors, and the target audience
  • producing original, clear, and credible ideas/messages/scripts, and presenting these to clients and colleagues
  • liaising with clients and colleagues, and project teams to consider marketing requirements
  • updating and amending campaigns according to feedback
  • writing reports, proposals, scripts, blogs and social media content

To apply, send your resume and your best work to michael@foxfuelcreative.com.

Seeking an Account Executive

Who We Are

We believe creativity is best when it is simple, honest and based on strategy. Through collaboration with our client’s experience and our marketing expertise, we guide solutions between sophistication and rebellion.

Who You Are

You are incredibly detail-oriented. We always know that when we ask something of you, it will be done and done well. You build strong relationships with clients and effectively manage projects from concept to completion. You’re also good at hounding people until they deliver what they promise in a way that doesn’t make them hate you. The chosen candidate will thrive in a fast-paced environment, be driven, ambitious, passionate, self-starting, and all those other buzz words on job listings. (But really, it’s a very fast-paced environment, so you have to be all those words.)

You Definitely Have

  • Bachelor’s degree in marketing, management, business or related field
  • Almost-annoying (but not quite) attention to detail
  • Ability to write and communicate in a way that makes people feel calm and supported when you’re telling them that they’re wrong and you’re right
  • 2-4 years of account experience at an agency or an impressive history working in a company’s marketing department
  • Strong ability to respond and adapt to unexpected change
  • Ability to take notes that make everyone really happy you’re around
  • The passion and ability to form long-term, close relationships with clients

You Probably Have

  • Experience writing strategic marketing plans
  • Preternatural fear of missing a deadline for a client
  • Experience as the main liaison between an agency and its clients
  • Confidence in driving projects forward and pressing coworkers forward to deliver projects on time
  • Working knowledge of Google Analytics, SEO best practices, modern user experience standards
  • Ability to critically evaluate a client’s needs to proactively research and present solutions
  • Flexibility to work occasional nights or weekends
  • Love for keeping up with the latest trends and tools in marketing, social media, and technology
  • Great joke at the ready
  • Solid go-to Karaoke song

What You’ll Do

  • Own and manage clients that are entrusted to you
  • Field and manage projects to meet expectations and timelines
  • Coordinate with vendors and media to craft strategic campaigns and ship programs on or ahead of deadline
  • Manage invoicing and budgets for assigned clients
  • Build out proposals and presentation decks for client pitches
  • Present creative work to the client for feedback and approval
  • Prepare reports on campaign effectiveness and budget progress
  • Attend networking events to establish new client relationships and potential partners
  • Certain operational tasks and errands as requested – we’re a small team, we all share the responsibility of the “little things”
  • Take the fox on walks (we don’t have a fox, but if we did, you’d have to walk it)

To apply to be an Account Executive, send your resume, cover letter, and something funny to rachel@foxfuelcreative.com.

BONUS (because we’re like the cool professors you had in college):

If you feel so inclined, you can submit a video with your resume to give us a little sneak peek at your personality. In that video, answer these 4 questions:

1. What are your career goals as they currently stand? No pressure, most of us don’t know what we want to be when we grow up either.

2. What is your greatest strength in a professional setting? Aka, what do you offer that no one else can?

3. What is your greatest weakness in a professional setting? Aka, what’s that thing that you have to rely on your team for?

4. Why do you want to work at FoxFuel? We don’t actually have a live fox, so if that’s your reason, we probably won’t work out.

Good luck! Hope to see you around the office soon.

 

A Big Life Step For FoxFuel

foxfuel_NBJ-border

Fast-growing marketing agency strikes deal for SoBro building

Jul 20, 2017, 2:31pm CDT

For the owners of a fast-growing marketing agency, a commercial shoot next week with Tennessee Titans quarterback Marcus Mariota has crystallized why the company is expanding yet again — this time into a high-profile part of downtown.

Read the rest of this article in the Nashville Business Journal.

In Good Spirits

FOXF_Michael-Manhattan

Dark and mysterious but all sweet underneath

AKA your standard Manhattan

Liquor of Choice: Makers

 

Ingredients

2 1/2 ounces Maker’s Mark bourbon
1/2 ounce French sweet vermouth, preferably Dolin Rouge
2 dashes Fee Brothers cherry bitters
4 to 5 drops maraschino cherry juice
Ice
1 Maraschino cherry, for garnish

Directions

In a mixing glass, combine the bourbon, sweet vermouth, bitters and maraschino cherry juice. Fill the mixing glass with ice and stir well. Strain into a cocktail glass and garnish with the maraschino cherry.

Where FoxFuel Gets Them

Skull’s Rainbow Room


 

Introducing: The Interns

Being an intern is “fun.” Sometimes we feel completely and utterly lost but mostly excited to learn.

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Being an intern is like learning how to swim by being pushed into a pool; you freak out at first but then you learn pretty fast and there’s usually a lifeguard close by if you need help. This summer, FoxFuel shoved three young noobs in the deep end…

 

Intern 1: Taylor Wurth

University of Kentucky

This sarcastic but sweet Marketing intern is a student of Marketing and Management, International Business, and Social Enterprises at the University of Kentucky. This hip, young mamma jamma is creative, detail-oriented, and has a Gilmore Girls quote for literally every situation. When asked what Hogwarts house she would belong to, she said “Hufflepuff” and I trusted her because Hufflepuffs seem to always know that they’re Hufflepuffs. Taylor has high spirits, loves football, and told me that she is “confident that [her] bloodstream is 50% sweet tea and 50% coffee.” I said, “I don’t believe you.”

Intern 2: Sydney Moore

University of Tennessee

Sydney’s a quick-learning, Disney-loving, Marketing Intern. She is brought to you by UT Knoxville where she is earning a degree in Advertising with a double minor in Business and Psychology. This jive-time turkey is always on time, likes to touch cats, and can type SEVENTY words per minute (color yourselves impressed). When I asked her what Hogwarts House she would be in, she said “I’ve never been a big Harry Potter fan,” and then spelled Gryffindor wrong. We’re not mad Sydney, we’re just disappointed.

And finally…

Intern 3: Mason Schmitt

Belmont University

Oh hi, that’s me. I’m Mason. I’m just your typical teen (in her twenties). I love to garden, knit, bake treats for my grandkids, and feed the birds. You know, just normal #TeenStuff. I tell people that I am a senior songwriting major (seriously, who let me in here) at Belmont University, which is a true fact. I also tell people that John Stamos is my dad, which is not true but gets a laugh approximately an eighth of the time.

 

Altogether, we make the 2017 Summer Swim Team at FoxFuel. Though sometimes we feel like little baby business birds, nodding and pretending to know what a UVP is, we were recently reminded that we did not just stumble in off of the street but were in fact chosen for these positions. It takes more than an impressive resume and a fancy skill or two to catch a Fox’s eye. These guys look for a potential and posture for growth. So far, they’ve been pretty great teachers, and we all feel excited to be part of a kickass team!

 

Screen Shot 2017-06-23 at 8.39.40 AM
Taylor (left), Mason (middle), Sydney (right)

The Man Behind The Beard

Lee-Clow-Header-02

In 2009, a beard joined Twitter. This beard set out to tweet daily insight that was “as wise as [his] username implied”. That username was @LeeClowsBeard.

Hold up, have you heard of Lee Clow?

He’s a big deal. People know him.
(He and this guy named Steve Jobs were tight.)

Best known for Apple’s “Think Different” campaign in 1984, Clow is highly respected as “the ad industry’s Creative Godfather” – way cooler than your average nickname.

For three years, the identity of the man behind the growingly famous Beard remained one big sexy mystery, constantly challenging the general perception of creativity and demanding risk and grit. These little nuggets of wisdom eventually came together in the form of a book when the man behind the hashtags was finally revealed.

The man’s name is Jason Fox. (Yes, Fox…coincidence? We think not.) He’s an enterprising, Omaha-based, freelance copywriter and the man behind Advertising’s favorite Twitter account. And he’s coming over for drinks next month.

Jason Fox has agreed to be a Guest Professor at our next FoxFuel University session. If you want insight into his creative experience, his time spent with one of the most respected minds in advertising, or just want to know how he crams so much wisdom in 140 characters, sign up to join us.

I’m in.

Just a few of our favorite LCB moments…

Paid Internship: Join The Skulk (group of foxes)

DSC_9944

We believe creativity is best when it is simple, honest, and based on strategy. Through collaboration with our client’s experience and our marketing expertise, we make relevant and powerful connections with an intended audience.

As a FoxFuel Intern, you’ll have insight into all the inner workings of a fast-paced, small agency. We do everything from branding to marketing strategy to web development. We value hard work, great ideas, and team spirit. If you’re looking to gain experience, make connections, and aren’t above wiping down the conference table and making coffee, a FoxFuel Creative internship is for you.


Deadlines:

  • Accepting applications: 1st week in May – 1st week in August
  • Decision: 3rd week in August
  • Internship: 1st week in September – 1st week in December (12 hours/wk)

Position Details:

  • Well-rounded with great attitude
  • Will serve as general agency intern, reporting to all departments, but able to utilize specialized skill set
  • There will be a formal review process at 3 weeks in which the internship may be terminated should the intern fail to meet requirements and expressed expectations
  • Paid internship, class credit available

To apply, send your resume, cover letter, portfolio, and a short video to kelsey@foxfuelcreative.com. Your video should answer the following questions:

  1. What are your career goals?
  2. What are you good at professionally?
  3. What do you suck at professionally?
  4. Why do you want to intern at FoxFuel?

And make sure you read this blog about how to be a great intern.

Weeding Through Worthless Webinars

We loaded up on webinars, luncheons, and trainings over the past month, looking for folks who are putting out truly valuable content on a regular basis. Here’s what we found:


1. There is a lot of really terrible content out there.

A quick Google search for “marketing webinar” generates 47,300,000 results. 47 MILLION! And news flash: just because a result is on the first page, doesn’t mean it’s the best. Quick-fix searches won’t cut it, you’ve got to spend some time getting to know the folks you’re dealing with.

√ Start exploring sources based on your greatest needs.
√ Get as specific as possible with your searches.
√ And ask the experts around you for recommendations.

It’s rare that we stumble across a random webinar or speaker that’s worth more than the time we lose. The events that offer the most value are almost always recommended by our friends and colleagues (many of which you’ll find we recommend in #3).

 

2.HubSpot is a beautiful dangerous beast.

HubSpot is a content machine. With 4.5M monthly visitors to their blog, countless webinars, and regular conferences, they’re cranking out more content than anyone could keep up with. And for the most part, they can offer some great value (we’re particularly fond of the Inbound Marketing Report they put out each year), but it’s very easy to get sucked into stats and catchy headlines that don’t actually apply to your business. 

For example, if you just started looking into the value of SEO last week, you probably don’t need to jump into Latent Semantic Indexing quite yet. Or, if you’re in no way responsible for creating design or visuals for your brand, you probably don’t need to attend a webinar for Photoshop power users.

We recommend going in with a game plan. Don’t just start clicking before you know the play–figure out what topics will help you most in the position you’re in, and ONLY click relevant articles or webinars. You may want a teammate on the line with you to make sure you don’t spend the next 4 hours reading about the history of clipart or 34 LinkedIn features you’ll never use.

 

3. Nashville is full of brilliant people.

We may be a tad biased, but to ignore the talent and creativity that surrounds you is just plain dumb. So, we can’t end without recommending some of our favorite orgs offering opportunity to learn and grow right here in Nashville.

Creative Mornings
Free
Monthly
No membership required
Great speakers
Free coffee and donuts 

Nashville Junior Chamber – Membership Meetings
Free
Monthly
No membership required
Great speakers (organized by FoxFuel’s own Colton Mulligan)
Free Yazoo booze 

Nashville Cab!e
Ticketed
Array of both events and training opportunities
Always highlighting and engaging amazing powerful women
Members get access to exclusive events and discounts on regular luncheons

Nashville American Marketing Association (NAMA) – Power Lunches
Ticketed
Monthly
Great Speakers
Membership discount

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