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Seeking an Account Executive

Who We Are

We believe creativity is best when it is simple, honest and based on strategy. Through collaboration with our client’s experience and our marketing expertise, we guide solutions between sophistication and rebellion.

Who You Are

You are incredibly detail-oriented. We always know that when we ask something of you, it will be done and done well. You build strong relationships with clients and effectively manage projects from concept to completion. You’re also good at hounding people until they deliver what they promise in a way that doesn’t make them hate you. The chosen candidate will thrive in a fast-paced environment, be driven, ambitious, passionate, self-starting, and all those other buzz words on job listings. (But really, it’s a very fast-paced environment, so you have to be all those words.)

You Definitely Have

  • Bachelor’s degree in marketing, management, business or related field
  • Almost-annoying (but not quite) attention to detail
  • Ability to write and communicate in a way that makes people feel calm and supported when you’re telling them that they’re wrong and you’re right
  • 2-4 years of account experience at an agency or an impressive history working in a company’s marketing department
  • Strong ability to respond and adapt to unexpected change
  • Ability to take notes that make everyone really happy you’re around
  • The passion and ability to form long-term, close relationships with clients

You Probably Have

  • Experience writing strategic marketing plans
  • Preternatural fear of missing a deadline for a client
  • Experience as the main liaison between an agency and its clients
  • Confidence in driving projects forward and pressing coworkers forward to deliver projects on time
  • Working knowledge of Google Analytics, SEO best practices, modern user experience standards
  • Ability to critically evaluate a client’s needs to proactively research and present solutions
  • Flexibility to work occasional nights or weekends
  • Love for keeping up with the latest trends and tools in marketing, social media, and technology
  • Great joke at the ready
  • Solid go-to Karaoke song

What You’ll Do

  • Own and manage clients that are entrusted to you
  • Field and manage projects to meet expectations and timelines
  • Coordinate with vendors and media to craft strategic campaigns and ship programs on or ahead of deadline
  • Manage invoicing and budgets for assigned clients
  • Build out proposals and presentation decks for client pitches
  • Present creative work to the client for feedback and approval
  • Prepare reports on campaign effectiveness and budget progress
  • Attend networking events to establish new client relationships and potential partners
  • Certain operational tasks and errands as requested – we’re a small team, we all share the responsibility of the “little things”
  • Take the fox on walks (we don’t have a fox, but if we did, you’d have to walk it)

To apply to be an Account Executive, send your resume, cover letter, and something funny to rachel@foxfuelcreative.com.

BONUS (because we’re like the cool professors you had in college):

If you feel so inclined, you can submit a video with your resume to give us a little sneak peek at your personality. In that video, answer these 4 questions:

1. What are your career goals as they currently stand? No pressure, most of us don’t know what we want to be when we grow up either.

2. What is your greatest strength in a professional setting? Aka, what do you offer that no one else can?

3. What is your greatest weakness in a professional setting? Aka, what’s that thing that you have to rely on your team for?

4. Why do you want to work at FoxFuel? We don’t actually have a live fox, so if that’s your reason, we probably won’t work out.

Good luck! Hope to see you around the office soon.

 

A Big Life Step For FoxFuel

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Fast-growing marketing agency strikes deal for SoBro building

Jul 20, 2017, 2:31pm CDT

For the owners of a fast-growing marketing agency, a commercial shoot next week with Tennessee Titans quarterback Marcus Mariota has crystallized why the company is expanding yet again — this time into a high-profile part of downtown.

Read the rest of this article in the Nashville Business Journal.

In Good Spirits

FOXF_Michael-Manhattan

Dark and mysterious but all sweet underneath

AKA your standard Manhattan

Liquor of Choice: Makers

 

Ingredients

2 1/2 ounces Maker’s Mark bourbon
1/2 ounce French sweet vermouth, preferably Dolin Rouge
2 dashes Fee Brothers cherry bitters
4 to 5 drops maraschino cherry juice
Ice
1 Maraschino cherry, for garnish

Directions

In a mixing glass, combine the bourbon, sweet vermouth, bitters and maraschino cherry juice. Fill the mixing glass with ice and stir well. Strain into a cocktail glass and garnish with the maraschino cherry.

Where FoxFuel Gets Them

Skull’s Rainbow Room


 

Introducing: The Interns

Being an intern is “fun.” Sometimes we feel completely and utterly lost but mostly excited to learn.

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Being an intern is like learning how to swim by being pushed into a pool; you freak out at first but then you learn pretty fast and there’s usually a lifeguard close by if you need help. This summer, FoxFuel shoved three young noobs in the deep end…

 

Intern 1: Taylor Wurth

University of Kentucky

This sarcastic but sweet Marketing intern is a student of Marketing and Management, International Business, and Social Enterprises at the University of Kentucky. This hip, young mamma jamma is creative, detail-oriented, and has a Gilmore Girls quote for literally every situation. When asked what Hogwarts house she would belong to, she said “Hufflepuff” and I trusted her because Hufflepuffs seem to always know that they’re Hufflepuffs. Taylor has high spirits, loves football, and told me that she is “confident that [her] bloodstream is 50% sweet tea and 50% coffee.” I said, “I don’t believe you.”

Intern 2: Sydney Moore

University of Tennessee

Sydney’s a quick-learning, Disney-loving, Marketing Intern. She is brought to you by UT Knoxville where she is earning a degree in Advertising with a double minor in Business and Psychology. This jive-time turkey is always on time, likes to touch cats, and can type SEVENTY words per minute (color yourselves impressed). When I asked her what Hogwarts House she would be in, she said “I’ve never been a big Harry Potter fan,” and then spelled Gryffindor wrong. We’re not mad Sydney, we’re just disappointed.

And finally…

Intern 3: Mason Schmitt

Belmont University

Oh hi, that’s me. I’m Mason. I’m just your typical teen (in her twenties). I love to garden, knit, bake treats for my grandkids, and feed the birds. You know, just normal #TeenStuff. I tell people that I am a senior songwriting major (seriously, who let me in here) at Belmont University, which is a true fact. I also tell people that John Stamos is my dad, which is not true but gets a laugh approximately an eighth of the time.

 

Altogether, we make the 2017 Summer Swim Team at FoxFuel. Though sometimes we feel like little baby business birds, nodding and pretending to know what a UVP is, we were recently reminded that we did not just stumble in off of the street but were in fact chosen for these positions. It takes more than an impressive resume and a fancy skill or two to catch a Fox’s eye. These guys look for a potential and posture for growth. So far, they’ve been pretty great teachers, and we all feel excited to be part of a kickass team!

 

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Taylor (left), Mason (middle), Sydney (right)

The Man Behind The Beard

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In 2009, a beard joined Twitter. This beard set out to tweet daily insight that was “as wise as [his] username implied”. That username was @LeeClowsBeard.

Hold up, have you heard of Lee Clow?

He’s a big deal. People know him.
(He and this guy named Steve Jobs were tight.)

Best known for Apple’s “Think Different” campaign in 1984, Clow is highly respected as “the ad industry’s Creative Godfather” – way cooler than your average nickname.

For three years, the identity of the man behind the growingly famous Beard remained one big sexy mystery, constantly challenging the general perception of creativity and demanding risk and grit. These little nuggets of wisdom eventually came together in the form of a book when the man behind the hashtags was finally revealed.

The man’s name is Jason Fox. (Yes, Fox…coincidence? We think not.) He’s an enterprising, Omaha-based, freelance copywriter and the man behind Advertising’s favorite Twitter account. And he’s coming over for drinks next month.

Jason Fox has agreed to be a Guest Professor at our next FoxFuel University session. If you want insight into his creative experience, his time spent with one of the most respected minds in advertising, or just want to know how he crams so much wisdom in 140 characters, sign up to join us.

I’m in.

Just a few of our favorite LCB moments…

Paid Internship: Join The Skulk (group of foxes)

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We believe creativity is best when it is simple, honest, and based on strategy. Through collaboration with our client’s experience and our marketing expertise, we make relevant and powerful connections with an intended audience.

As a FoxFuel Intern, you’ll have insight into all the inner workings of a fast-paced, small agency. We do everything from branding to marketing strategy to web development. We value hard work, great ideas, and team spirit. If you’re looking to gain experience, make connections, and aren’t above wiping down the conference table and making coffee, a FoxFuel Creative internship is for you.


Deadlines:

  • Accepting applications: 1st week in May – 1st week in August
  • Decision: 3rd week in August
  • Internship: 1st week in September – 1st week in December (12 hours/wk)

Position Details:

  • Well-rounded with great attitude
  • Will serve as general agency intern, reporting to all departments, but able to utilize specialized skill set
  • There will be a formal review process at 3 weeks in which the internship may be terminated should the intern fail to meet requirements and expressed expectations
  • Paid internship, class credit available

To apply, send your resume, cover letter, portfolio, and a short video to kelsey@foxfuelcreative.com. Your video should answer the following questions:

  1. What are your career goals?
  2. What are you good at professionally?
  3. What do you suck at professionally?
  4. Why do you want to intern at FoxFuel?

And make sure you read this blog about how to be a great intern.

Weeding Through Worthless Webinars

We loaded up on webinars, luncheons, and trainings over the past month, looking for folks who are putting out truly valuable content on a regular basis. Here’s what we found:


1. There is a lot of really terrible content out there.

A quick Google search for “marketing webinar” generates 47,300,000 results. 47 MILLION! And news flash: just because a result is on the first page, doesn’t mean it’s the best. Quick-fix searches won’t cut it, you’ve got to spend some time getting to know the folks you’re dealing with.

√ Start exploring sources based on your greatest needs.
√ Get as specific as possible with your searches.
√ And ask the experts around you for recommendations.

It’s rare that we stumble across a random webinar or speaker that’s worth more than the time we lose. The events that offer the most value are almost always recommended by our friends and colleagues (many of which you’ll find we recommend in #3).

 

2.HubSpot is a beautiful dangerous beast.

HubSpot is a content machine. With 4.5M monthly visitors to their blog, countless webinars, and regular conferences, they’re cranking out more content than anyone could keep up with. And for the most part, they can offer some great value (we’re particularly fond of the Inbound Marketing Report they put out each year), but it’s very easy to get sucked into stats and catchy headlines that don’t actually apply to your business. 

For example, if you just started looking into the value of SEO last week, you probably don’t need to jump into Latent Semantic Indexing quite yet. Or, if you’re in no way responsible for creating design or visuals for your brand, you probably don’t need to attend a webinar for Photoshop power users.

We recommend going in with a game plan. Don’t just start clicking before you know the play–figure out what topics will help you most in the position you’re in, and ONLY click relevant articles or webinars. You may want a teammate on the line with you to make sure you don’t spend the next 4 hours reading about the history of clipart or 34 LinkedIn features you’ll never use.

 

3. Nashville is full of brilliant people.

We may be a tad biased, but to ignore the talent and creativity that surrounds you is just plain dumb. So, we can’t end without recommending some of our favorite orgs offering opportunity to learn and grow right here in Nashville.

Creative Mornings
Free
Monthly
No membership required
Great speakers
Free coffee and donuts 

Nashville Junior Chamber – Membership Meetings
Free
Monthly
No membership required
Great speakers (organized by FoxFuel’s own Colton Mulligan)
Free Yazoo booze 

Nashville Cab!e
Ticketed
Array of both events and training opportunities
Always highlighting and engaging amazing powerful women
Members get access to exclusive events and discounts on regular luncheons

Nashville American Marketing Association (NAMA) – Power Lunches
Ticketed
Monthly
Great Speakers
Membership discount

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In Good Spirits

 

Sweet, salty, smoky, and strong–it’s all you need.

aka paloma

Liquor of Choice: Altos Tequila

 

Ingredients

kosher salt
1/4 cup fresh grapefruit juice
1 tablespoon fresh lime juice
1 teaspoon sugar
1/4 cup mezcal or tequila
1/4 cup club soda

Preparation

Pour kosher salt on a plate. Rub half of rim of a highball glass with a lime wedge; dip rim of glass in salt. Combine 1/4 cup fresh grapefruit juice, 1 tablespoon fresh lime juice, and 1 teaspoon sugar in glass; stir until sugar is dissolved. Stir in 1/4 cup mezcal or tequila, add ice, and top off with 1/4 cup club soda. Garnish with lime wedge.

Where FoxFuel Gets Them

Public House


 

FFU Recap: Why No One’s Reading Your Emails

We held our very first FoxFuel University class this week, giving folks a look at some of the most common reasons Email Campaigns underperform. Oddly enough, we found that many of these reasons are also applicable to your failing relationship, so you may try a few of these tips next time you’re trying to figure out why your significant other is sleeping on the couch.

Here’s a quick recap of the key points we touched on:

 

1. Your pick-up lines are awful.

Is your name Free Wifi? ’Cause I’m feeling a connection ;)

PickupLine

Your subject line is the first interaction the user has with your email. If it’s not engaging enough to convince them to open the email, then the rest of your content won’t matter much.

How to fix it:

  • Be concise – take a look at your email app on your phone – how many words of the subject line do you see on average?
  • Be specific – there should be a direct correlation between your subject line and the first thing the reader sees when they open your email.
  • Test your options – your audience is unique to you. Pay attention to how they’re engaging.

 

2. You talk too much.

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You have a lot to share with the world, but a single email probably isn’t the best medium.

How to fix it:

  • Do a value check – is every sentence truly valuable to the reader?
  • Use visuals – break up your content with strong relevant imagery.
  • Highlight key points – make sure the reader’s attention is drawn to the most important information.

 

3. You’re not being clear.

Keep-your-eye-on-the-ball-son

Interpretation is a tricky thing. Make sure you’re being very clear about what you’re asking the reader to do.

How to fix it:

  • Use headlines – tell them what they’re getting into up front if they continue reading
  • Be bold with your button – buttons are far more effective in making the desired action very clear.
  • Early & obvious CTA – “If your main call-to-action falls below the fold, then as many as 70% of recipients won’t see it.” – Hubspot

 

4. You’re boring.

Dwight

Corporate or professional brands are not boring; irrelevant brands are boring. You don’t have to use gifs from The Office to be engaging.

How to fix it:

  • Know yourself – know the value you offer and be confident in it.
  • Talk like a human – behind every Armani suit and CEO title is a person. Talk to the human, not the suit.
  • Use strong visuals – strong does not mean loud and ostentatious. Strong means relevant visuals that evoke the desired experience you want associated with your brand or offering.

 

5. Your outfit is ridiculous.

ridiculous-fashion-balloon

Speaking of ostentatious visuals… keep it clean and simple. When in doubt, leave it out.

How to fix it:

  • Limit to 3 fonts – of course, we’d recommend getting a designer’s eye to make sure the fonts play nicely together. But this is a good rule of thumb to keep yourself in check.
  • Use relevant images – every image should directly correlate to your message. If it doesn’t add value, nix it.
  • Careful with the glitter – if you have 6 CTAs that are bright red buttons at the top of your email, you’ll end up overwhelming your reader. Keep it simple.

 

6. You’re not attentive.

waiting-skeleton-waiting-for-your-message-1

If someone expresses interested in you and you wait 3 months to respond, you can’t expect them to be engaged when you finally reach out. Pay attention to your reader.

How to fix it:

  • Set auto responders – really easy way to make sure they feel the love. Any time you capture an email address, send them an automatic “Thank you! Here’s a few more things you might like…”
  • Be consistent – every other week or every other month, just be a consistent, reliable source of information for your reader.
  • Stick to a calendar – you don’t have to plan every email for the next 12 months, that’s not realistic. But having a general idea of what topics you’ll feature will help avoid the last-minute scramble to throw content together.

 

7. You can’t take a hint.

OJO47w

On the other end, if they’re not engaged, know when to cut your losses.

How to fix it:

  • CAN-SPAM is real – black-listing is a thing and it can happen to you. Don’t send to folks who didn’t ask for it.
  • Honor unsubscribes – make sure that the readers who unsubscribe are actually removed from your list to avoid that bitter telemarketer association.
  • Ask for closure – breakup emails are an excellent way to offer closure to the relationship. Let them know you’ve noticed they haven’t opened your email in 6 months and give them the opportunity to re-engage or cut the cord.

 

8. You’re not listening

IgnoringYou

Global stats are great and valuable to an extent. But your reader’s relationship with you is unique, and you need to pay attention to how often they’re reading, what they’re clicking, and when they’re bailing on you.

How to fix it:

  • Measure
  • Measure
  • Measure

 

Interested in learning more about email marketing? Give us a shout at info@foxfuelcreative.com.

Seeking Roomie in L&C Tower

FoxFuelOffice


Tired of working from home or noisy coffee shops?  Looking for an intimate, collaborative workspace?  FoxFuel Creative wants to be roommates!

For a competitive rent of $900 per month, you’ll have access to a private and secured 114 sf work space as well as:

  • Security guard
  • Mail service
  • Receptionist
  • Furnished private room with motorized convertible standing desk, stationary desk, two office chairs, and locking storage cabinet
  • Fiber Internet
  • No monthly fee for use of 12 person conference room and white boards
  • No washer or dryer
  • Large windows with views of downtown
  • Lounge space
  • Access to 30th-floor conference and meeting spaces
  • Kitchen
  • Printer/copier/scanner
  • You can come to our parties, but
  • No pets allowed (with the exception of succulents and plastic dinosaurs)

Email us at info@foxfuelcreative.com for more information, or call our Operation Specialist at 615-933-9369  to schedule a tour.

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