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Introducing: The Interns

Being an intern is “fun.” Sometimes we feel completely and utterly lost but mostly excited to learn.

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Being an intern is like learning how to swim by being pushed into a pool; you freak out at first but then you learn pretty fast and there’s usually a lifeguard close by if you need help. This summer, FoxFuel shoved three young noobs in the deep end…

 

Intern 1: Taylor Wurth

University of Kentucky

This sarcastic but sweet Marketing intern is a student of Marketing and Management, International Business, and Social Enterprises at the University of Kentucky. This hip, young mamma jamma is creative, detail-oriented, and has a Gilmore Girls quote for literally every situation. When asked what Hogwarts house she would belong to, she said “Hufflepuff” and I trusted her because Hufflepuffs seem to always know that they’re Hufflepuffs. Taylor has high spirits, loves football, and told me that she is “confident that [her] bloodstream is 50% sweet tea and 50% coffee.” I said, “I don’t believe you.”

Intern 2: Sydney Moore

University of Tennessee

Sydney’s a quick-learning, Disney-loving, Marketing Intern. She is brought to you by UT Knoxville where she is earning a degree in Advertising with a double minor in Business and Psychology. This jive-time turkey is always on time, likes to touch cats, and can type SEVENTY words per minute (color yourselves impressed). When I asked her what Hogwarts House she would be in, she said “I’ve never been a big Harry Potter fan,” and then spelled Gryffindor wrong. We’re not mad Sydney, we’re just disappointed.

And finally…

Intern 3: Mason Schmitt

Belmont University

Oh hi, that’s me. I’m Mason. I’m just your typical teen (in her twenties). I love to garden, knit, bake treats for my grandkids, and feed the birds. You know, just normal #TeenStuff. I tell people that I am a senior songwriting major (seriously, who let me in here) at Belmont University, which is a true fact. I also tell people that John Stamos is my dad, which is not true but gets a laugh approximately an eighth of the time.

 

Altogether, we make the 2017 Summer Swim Team at FoxFuel. Though sometimes we feel like little baby business birds, nodding and pretending to know what a UVP is, we were recently reminded that we did not just stumble in off of the street but were in fact chosen for these positions. It takes more than an impressive resume and a fancy skill or two to catch a Fox’s eye. These guys look for a potential and posture for growth. So far, they’ve been pretty great teachers, and we all feel excited to be part of a kickass team!

 

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Taylor (left), Mason (middle), Sydney (right)

We need a fall intern to add to the pack

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We believe creativity is best when it is simple, honest, and based on strategy. Through collaboration with our client’s experience and our marketing expertise, we make relevant and powerful connections with an intended audience.

As a FoxFuel Intern, you’ll have insight into all the inner workings of a fast-paced, small agency. We do everything from branding to marketing strategy to web development. We value hard work, great ideas, and team spirit. If you’re looking to gain experience, make connections, and aren’t above wiping down the conference table and making coffee, a FoxFuel Creative internship is for you.


Deadlines:

  • Applications: 1st week in May – 4th week in July
  • Decision: 1st week in August
  • Internship: 2nd week in September – 2nd week in December (12 hours/wk)

Position Details:

  • Well-rounded with great attitude
  • Will serve as general agency intern, reporting to all departments, but able to utilize specialized skill set
  • There will be a formal review process at 3 weeks in which the internship may be terminated should the intern fail to meet requirements and expressed expectations
  • Paid internship, class credit available

To apply, send your resume, cover letter, portfolio, and a short video to mary@foxfuelcreative.com. Your video should answer the following questions:

  1. What are your career goals?
  2. What are you good at professionally?
  3. What do you suck at professionally?
  4. Why do you want to intern at FoxFuel?

And make sure you read this blog about how to be a great intern.

Weeding Through Worthless Webinars

We loaded up on webinars, luncheons, and trainings over the past month, looking for folks who are putting out truly valuable content on a regular basis. Here’s what we found:


1. There is a lot of really terrible content out there.

A quick Google search for “marketing webinar” generates 47,300,000 results. 47 MILLION! And news flash: just because a result is on the first page, doesn’t mean it’s the best. Quick-fix searches won’t cut it, you’ve got to spend some time getting to know the folks you’re dealing with.

√ Start exploring sources based on your greatest needs.
√ Get as specific as possible with your searches.
√ And ask the experts around you for recommendations.

It’s rare that we stumble across a random webinar or speaker that’s worth more than the time we lose. The events that offer the most value are almost always recommended by our friends and colleagues (many of which you’ll find we recommend in #3).

 

2.HubSpot is a beautiful dangerous beast.

HubSpot is a content machine. With 4.5M monthly visitors to their blog, countless webinars, and regular conferences, they’re cranking out more content than anyone could keep up with. And for the most part, they can offer some great value (we’re particularly fond of the Inbound Marketing Report they put out each year), but it’s very easy to get sucked into stats and catchy headlines that don’t actually apply to your business. 

For example, if you just started looking into the value of SEO last week, you probably don’t need to jump into Latent Semantic Indexing quite yet. Or, if you’re in no way responsible for creating design or visuals for your brand, you probably don’t need to attend a webinar for Photoshop power users.

We recommend going in with a game plan. Don’t just start clicking before you know the play–figure out what topics will help you most in the position you’re in, and ONLY click relevant articles or webinars. You may want a teammate on the line with you to make sure you don’t spend the next 4 hours reading about the history of clipart or 34 LinkedIn features you’ll never use.

 

3. Nashville is full of brilliant people.

We may be a tad biased, but to ignore the talent and creativity that surrounds you is just plain dumb. So, we can’t end without recommending some of our favorite orgs offering opportunity to learn and grow right here in Nashville.

Creative Mornings
Free
Monthly
No membership required
Great speakers
Free coffee and donuts 

Nashville Junior Chamber – Membership Meetings
Free
Monthly
No membership required
Great speakers (organized by FoxFuel’s own Colton Mulligan)
Free Yazoo booze 

Nashville Cab!e
Ticketed
Array of both events and training opportunities
Always highlighting and engaging amazing powerful women
Members get access to exclusive events and discounts on regular luncheons

Nashville American Marketing Association (NAMA) – Power Lunches
Ticketed
Monthly
Great Speakers
Membership discount

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In Good Spirits

 

Sweet, salty, smoky, and strong–it’s all you need.

aka paloma

Liquor of Choice: Altos Tequila

 

Ingredients

kosher salt
1/4 cup fresh grapefruit juice
1 tablespoon fresh lime juice
1 teaspoon sugar
1/4 cup mezcal or tequila
1/4 cup club soda

Preparation

Pour kosher salt on a plate. Rub half of rim of a highball glass with a lime wedge; dip rim of glass in salt. Combine 1/4 cup fresh grapefruit juice, 1 tablespoon fresh lime juice, and 1 teaspoon sugar in glass; stir until sugar is dissolved. Stir in 1/4 cup mezcal or tequila, add ice, and top off with 1/4 cup club soda. Garnish with lime wedge.

Where FoxFuel Gets Them

Public House


 

FFU Recap: Why No One’s Reading Your Emails

We held our very first FoxFuel University class this week, giving folks a look at some of the most common reasons Email Campaigns underperform. Oddly enough, we found that many of these reasons are also applicable to your failing relationship, so you may try a few of these tips next time you’re trying to figure out why your significant other is sleeping on the couch.

Here’s a quick recap of the key points we touched on:

 

1. Your pick-up lines are awful.

Is your name Free Wifi? ’Cause I’m feeling a connection ;)

PickupLine

Your subject line is the first interaction the user has with your email. If it’s not engaging enough to convince them to open the email, then the rest of your content won’t matter much.

How to fix it:

  • Be concise – take a look at your email app on your phone – how many words of the subject line do you see on average?
  • Be specific – there should be a direct correlation between your subject line and the first thing the reader sees when they open your email.
  • Test your options – your audience is unique to you. Pay attention to how they’re engaging.

 

2. You talk too much.

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You have a lot to share with the world, but a single email probably isn’t the best medium.

How to fix it:

  • Do a value check – is every sentence truly valuable to the reader?
  • Use visuals – break up your content with strong relevant imagery.
  • Highlight key points – make sure the reader’s attention is drawn to the most important information.

 

3. You’re not being clear.

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Interpretation is a tricky thing. Make sure you’re being very clear about what you’re asking the reader to do.

How to fix it:

  • Use headlines – tell them what they’re getting into up front if they continue reading
  • Be bold with your button – buttons are far more effective in making the desired action very clear.
  • Early & obvious CTA – “If your main call-to-action falls below the fold, then as many as 70% of recipients won’t see it.” – Hubspot

 

4. You’re boring.

Dwight

Corporate or professional brands are not boring; irrelevant brands are boring. You don’t have to use gifs from The Office to be engaging.

How to fix it:

  • Know yourself – know the value you offer and be confident in it.
  • Talk like a human – behind every Armani suit and CEO title is a person. Talk to the human, not the suit.
  • Use strong visuals – strong does not mean loud and ostentatious. Strong means relevant visuals that evoke the desired experience you want associated with your brand or offering.

 

5. Your outfit is ridiculous.

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Speaking of ostentatious visuals… keep it clean and simple. When in doubt, leave it out.

How to fix it:

  • Limit to 3 fonts – of course, we’d recommend getting a designer’s eye to make sure the fonts play nicely together. But this is a good rule of thumb to keep yourself in check.
  • Use relevant images – every image should directly correlate to your message. If it doesn’t add value, nix it.
  • Careful with the glitter – if you have 6 CTAs that are bright red buttons at the top of your email, you’ll end up overwhelming your reader. Keep it simple.

 

6. You’re not attentive.

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If someone expresses interested in you and you wait 3 months to respond, you can’t expect them to be engaged when you finally reach out. Pay attention to your reader.

How to fix it:

  • Set auto responders – really easy way to make sure they feel the love. Any time you capture an email address, send them an automatic “Thank you! Here’s a few more things you might like…”
  • Be consistent – every other week or every other month, just be a consistent, reliable source of information for your reader.
  • Stick to a calendar – you don’t have to plan every email for the next 12 months, that’s not realistic. But having a general idea of what topics you’ll feature will help avoid the last-minute scramble to throw content together.

 

7. You can’t take a hint.

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On the other end, if they’re not engaged, know when to cut your losses.

How to fix it:

  • CAN-SPAM is real – black-listing is a thing and it can happen to you. Don’t send to folks who didn’t ask for it.
  • Honor unsubscribes – make sure that the readers who unsubscribe are actually removed from your list to avoid that bitter telemarketer association.
  • Ask for closure – breakup emails are an excellent way to offer closure to the relationship. Let them know you’ve noticed they haven’t opened your email in 6 months and give them the opportunity to re-engage or cut the cord.

 

8. You’re not listening

IgnoringYou

Global stats are great and valuable to an extent. But your reader’s relationship with you is unique, and you need to pay attention to how often they’re reading, what they’re clicking, and when they’re bailing on you.

How to fix it:

  • Measure
  • Measure
  • Measure

 

Interested in learning more about email marketing? Give us a shout at info@foxfuelcreative.com.

Seeking Roomie in L&C Tower

FoxFuelOffice


Tired of working from home or noisy coffee shops?  Looking for an intimate, collaborative workspace?  FoxFuel Creative wants to be roommates!

For a competitive rent of $900 per month, you’ll have access to a private and secured 114 sf work space as well as:

  • Security guard
  • Mail service
  • Receptionist
  • Furnished private room with motorized convertible standing desk, stationary desk, two office chairs, and locking storage cabinet
  • Fiber Internet
  • No monthly fee for use of 12 person conference room and white boards
  • No washer or dryer
  • Large windows with views of downtown
  • Lounge space
  • Access to 30th-floor conference and meeting spaces
  • Kitchen
  • Printer/copier/scanner
  • You can come to our parties, but
  • No pets allowed (with the exception of succulents and plastic dinosaurs)

Email us at info@foxfuelcreative.com for more information, or call our Operation Specialist at 615-933-9369  to schedule a tour.

FoxFuelFuelTank FoxFuel30th FoxFuelOffice2

In Good Spirits

 

Classic, reliable, and oh so refreshing.

aka mint julep

Liquor of Choice: Four Roses Single Barrel

 

Ingredients

10 mint leaves, plus a sprig for garnish
1 1/2 teaspoons superfine sugar
Seltzer water
Crushed ice
2 1/2 ounces bourbon

Preparation

Place the mint leaves in bottom of old-fashioned glass and top with the sugar. Muddle until the leaves begin to break down. Add a splash of seltzer water, fill glass 3/4 full with crushed ice, and add the bourbon. Top with another splash of seltzer, stir, and garnish with a sprig of mint.

Where FoxFuel Gets Them

Rolf & Daughters

 


 

Developer Needed

 

Who We Are

We believe creativity is best when it is simple, honest and based on strategy. Through collaboration with our client’s experience and our marketing expertise, we guide solutions between sophistication and rebellion.

At the Nashville American Advertising Awards.

At the Nashville American Advertising Awards.

Where We Are

Nashvegas. Music City. The “It” City. Smashville. It has many names, wanna know why? Because there are cool people from cool places doing cool things in every part of town. With more than 90 people moving here every day, the creative and business cultures are growing. The food scene has exploded, along with craft breweries if that’s your buzz. Nestled in the rolling hills, we have amazing hiking and adventure spots. And in case you haven’t heard, the music around here is pretty stellar. There’s no way you won’t find something you love about Nashville. We’d bet our buttons on it.

Who You Are

You are an experienced web developer who is proficient in both back-end LAMP stack development and front-end development with Javascript, HTML and CSS. You are comfortable taking a web development project from a designer’s Photoshop file to a fully functioning website or web application that works great in all modern desktop and mobile browsers. You like learning about new approaches, tools, and libraries used in web development, but you can also dig into years-old projects to make updates or track down bugs. You love to leave comments in your code (and maybe a few jokes).

You Definitely Have

  • Strong object-oriented PHP skills
  • Strong MySQL database skills
  • Strong Javascript and jQuery skills
  • Strong HTML/CSS skills, with a thorough understanding of media queries and responsive design

You Might Have

  • Experience using the Bootstrap or Foundation front-end frameworks
  • Experience with a PHP framework such as Symfony, Laravel or CodeIgniter
  • Experience with WordPress
  • Experience with a Javascript framework like React or Angular
  • Experience managing web hosting accounts through Cpanel and WHM
  • Comfort working in Photoshop to turn a design file into HTML/CSS

To apply, send your resume and links to some cool things you’ve built to joe@foxfuelcreative.com.

team-at-acme

Glow for the Gold

On Saturday night, FoxFuel Creative was awarded Best in Show / Digital for work done for our friends at Glow Motion!

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We are pretty excited to add these golden beauties to our trophy case. A BIG thank you to our friends at Glow Motion for being the kind of client that isn’t afraid to push the envelope. When they came to us, they had a kickass product offering with a less-than-kick-ass website. They were looking for a way to better tell the story of what Glow Motion was delivering on the road at concerts, shows, and venues across the world.

 

“It’s difficult to combine design and function in a way that hasn’t been overdone or ubiquitous; this site answers those challenges with a well-executed and beautiful site.”

– ADDY Judge Jason Lee

 

With a sleek, clean, and responsive layout, the website showcases the quality, versatility, and general badassery of Glow Motion.

Show me the winner.

Congratulations to all our friends who took home awards at this year’s American Advertising Awards in Nashville!

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Investing in Young Creatives

Each year, the American Advertising Federation of Nashville puts on the Student ADDY Awards, honoring some of our city’s most talented and promising young creatives. Naturally, we are allll over that.

We support these students in two ways:

1. Sponsoring awards at the Student ADDYs.

This year’s entries were awesome. We are so glad we didn’t have to judge and just got to watch them get cool trophies. This year’s winners:

Best of Show – $500 scholarship and crystal trophy

Austin Reasonver
Muji Ad Campaign
Magazine Campaign
Nossi College of Art

Muji 3

Judge’s Favorites – Crystal trophy

Grace Pavlic
Beast
Illustration
Watkins College of Art, Design & Film

beastlowres

 

Chris Fornal
The Birds of Astrobrights
Packaging
Watkins College of Art, Design & Film

20170218_135946 1

 

Matthew Eason
Hop Tamale’s
Integrated Brand Identity Campaign
Middle Tennessee State University

Hop Tamale 2

 

Jake Kennedy
Lumen, the Lights Out Buddy
Packaging
Watkins College of Art, Design & Film

Lumen

 

Rising Star – $500 scholarship

Grace Pavlic
Watkins College of Art, Design & Film

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We liked these guys so much that we invited them to sit with us at the big kid ADDY Awards the following Saturday. It was pretty great.

See full list of winners.

 

2. Mentorship through our internship program.

When it comes to creativity, there’s only so much you can learn in a classroom. We give them real-world experience, creative freedom, and guidance that pushes them to see creativity in new ways. We also haven’t made anyone cry yet, so we’re doing pretty well.

Are you a creative student? Do you know a creative student? Do you know someone who looks young enough to be a creative student? Send them our way. We’re always looking for stellar interns to join the team.

Apply now!

 

Hutzel really loves getting his picture taken.

Hutzel-AAF