A Big Life Step For FoxFuel

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Fast-growing marketing agency strikes deal for SoBro building

Jul 20, 2017, 2:31pm CDT

For the owners of a fast-growing marketing agency, a commercial shoot next week with Tennessee Titans quarterback Marcus Mariota has crystallized why the company is expanding yet again — this time into a high-profile part of downtown.

Read the rest of this article in the Nashville Business Journal.

In Good Spirits

FOXF_Michael-Manhattan

Dark and mysterious but all sweet underneath

AKA your standard Manhattan

Liquor of Choice: Makers

 

Ingredients

2 1/2 ounces Maker’s Mark bourbon
1/2 ounce French sweet vermouth, preferably Dolin Rouge
2 dashes Fee Brothers cherry bitters
4 to 5 drops maraschino cherry juice
Ice
1 Maraschino cherry, for garnish

Directions

In a mixing glass, combine the bourbon, sweet vermouth, bitters and maraschino cherry juice. Fill the mixing glass with ice and stir well. Strain into a cocktail glass and garnish with the maraschino cherry.

Where FoxFuel Gets Them

Skull’s Rainbow Room


 

Introducing: The Interns

Being an intern is “fun.” Sometimes we feel completely and utterly lost but mostly excited to learn.

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Being an intern is like learning how to swim by being pushed into a pool; you freak out at first but then you learn pretty fast and there’s usually a lifeguard close by if you need help. This summer, FoxFuel shoved three young noobs in the deep end…

 

Intern 1: Taylor Wurth

University of Kentucky

This sarcastic but sweet Marketing intern is a student of Marketing and Management, International Business, and Social Enterprises at the University of Kentucky. This hip, young mamma jamma is creative, detail-oriented, and has a Gilmore Girls quote for literally every situation. When asked what Hogwarts house she would belong to, she said “Hufflepuff” and I trusted her because Hufflepuffs seem to always know that they’re Hufflepuffs. Taylor has high spirits, loves football, and told me that she is “confident that [her] bloodstream is 50% sweet tea and 50% coffee.” I said, “I don’t believe you.”

Intern 2: Sydney Moore

University of Tennessee

Sydney’s a quick-learning, Disney-loving, Marketing Intern. She is brought to you by UT Knoxville where she is earning a degree in Advertising with a double minor in Business and Psychology. This jive-time turkey is always on time, likes to touch cats, and can type SEVENTY words per minute (color yourselves impressed). When I asked her what Hogwarts House she would be in, she said “I’ve never been a big Harry Potter fan,” and then spelled Gryffindor wrong. We’re not mad Sydney, we’re just disappointed.

And finally…

Intern 3: Mason Schmitt

Belmont University

Oh hi, that’s me. I’m Mason. I’m just your typical teen (in her twenties). I love to garden, knit, bake treats for my grandkids, and feed the birds. You know, just normal #TeenStuff. I tell people that I am a senior songwriting major (seriously, who let me in here) at Belmont University, which is a true fact. I also tell people that John Stamos is my dad, which is not true but gets a laugh approximately an eighth of the time.

 

Altogether, we make the 2017 Summer Swim Team at FoxFuel. Though sometimes we feel like little baby business birds, nodding and pretending to know what a UVP is, we were recently reminded that we did not just stumble in off of the street but were in fact chosen for these positions. It takes more than an impressive resume and a fancy skill or two to catch a Fox’s eye. These guys look for a potential and posture for growth. So far, they’ve been pretty great teachers, and we all feel excited to be part of a kickass team!

 

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Taylor (left), Mason (middle), Sydney (right)

The Man Behind The Beard

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In 2009, a beard joined Twitter. This beard set out to tweet daily insight that was “as wise as [his] username implied”. That username was @LeeClowsBeard.

Hold up, have you heard of Lee Clow?

He’s a big deal. People know him.
(He and this guy named Steve Jobs were tight.)

Best known for Apple’s “Think Different” campaign in 1984, Clow is highly respected as “the ad industry’s Creative Godfather” – way cooler than your average nickname.

For three years, the identity of the man behind the growingly famous Beard remained one big sexy mystery, constantly challenging the general perception of creativity and demanding risk and grit. These little nuggets of wisdom eventually came together in the form of a book when the man behind the hashtags was finally revealed.

The man’s name is Jason Fox. (Yes, Fox…coincidence? We think not.) He’s an enterprising, Omaha-based, freelance copywriter and the man behind Advertising’s favorite Twitter account. And he’s coming over for drinks next month.

Jason Fox has agreed to be a Guest Professor at our next FoxFuel University session. If you want insight into his creative experience, his time spent with one of the most respected minds in advertising, or just want to know how he crams so much wisdom in 140 characters, sign up to join us.

I’m in.

Just a few of our favorite LCB moments…

Paid Internship: Join The Skulk (group of foxes)

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We believe creativity is best when it is simple, honest, and based on strategy. Through collaboration with our client’s experience and our marketing expertise, we make relevant and powerful connections with an intended audience.

As a FoxFuel Intern, you’ll have insight into all the inner workings of a fast-paced, small agency. We do everything from branding to marketing strategy to web development. We value hard work, great ideas, and team spirit. If you’re looking to gain experience, make connections, and aren’t above wiping down the conference table and making coffee, a FoxFuel Creative internship is for you.


Deadlines:

  • Accepting applications: 1st week in May – 1st week in August
  • Decision: 3rd week in August
  • Internship: 1st week in September – 1st week in December (12 hours/wk)

Position Details:

  • Well-rounded with great attitude
  • Will serve as general agency intern, reporting to all departments, but able to utilize specialized skill set
  • There will be a formal review process at 3 weeks in which the internship may be terminated should the intern fail to meet requirements and expressed expectations
  • Paid internship, class credit available

To apply, send your resume, cover letter, portfolio, and a short video to kelsey@foxfuelcreative.com. Your video should answer the following questions:

  1. What are your career goals?
  2. What are you good at professionally?
  3. What do you suck at professionally?
  4. Why do you want to intern at FoxFuel?

And make sure you read this blog about how to be a great intern.

Weeding Through Worthless Webinars

We loaded up on webinars, luncheons, and trainings over the past month, looking for folks who are putting out truly valuable content on a regular basis. Here’s what we found:


1. There is a lot of really terrible content out there.

A quick Google search for “marketing webinar” generates 47,300,000 results. 47 MILLION! And news flash: just because a result is on the first page, doesn’t mean it’s the best. Quick-fix searches won’t cut it, you’ve got to spend some time getting to know the folks you’re dealing with.

√ Start exploring sources based on your greatest needs.
√ Get as specific as possible with your searches.
√ And ask the experts around you for recommendations.

It’s rare that we stumble across a random webinar or speaker that’s worth more than the time we lose. The events that offer the most value are almost always recommended by our friends and colleagues (many of which you’ll find we recommend in #3).

 

2.HubSpot is a beautiful dangerous beast.

HubSpot is a content machine. With 4.5M monthly visitors to their blog, countless webinars, and regular conferences, they’re cranking out more content than anyone could keep up with. And for the most part, they can offer some great value (we’re particularly fond of the Inbound Marketing Report they put out each year), but it’s very easy to get sucked into stats and catchy headlines that don’t actually apply to your business. 

For example, if you just started looking into the value of SEO last week, you probably don’t need to jump into Latent Semantic Indexing quite yet. Or, if you’re in no way responsible for creating design or visuals for your brand, you probably don’t need to attend a webinar for Photoshop power users.

We recommend going in with a game plan. Don’t just start clicking before you know the play–figure out what topics will help you most in the position you’re in, and ONLY click relevant articles or webinars. You may want a teammate on the line with you to make sure you don’t spend the next 4 hours reading about the history of clipart or 34 LinkedIn features you’ll never use.

 

3. Nashville is full of brilliant people.

We may be a tad biased, but to ignore the talent and creativity that surrounds you is just plain dumb. So, we can’t end without recommending some of our favorite orgs offering opportunity to learn and grow right here in Nashville.

Creative Mornings
Free
Monthly
No membership required
Great speakers
Free coffee and donuts 

Nashville Junior Chamber – Membership Meetings
Free
Monthly
No membership required
Great speakers (organized by FoxFuel’s own Colton Mulligan)
Free Yazoo booze 

Nashville Cab!e
Ticketed
Array of both events and training opportunities
Always highlighting and engaging amazing powerful women
Members get access to exclusive events and discounts on regular luncheons

Nashville American Marketing Association (NAMA) – Power Lunches
Ticketed
Monthly
Great Speakers
Membership discount

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In Good Spirits

 

Sweet, salty, smoky, and strong–it’s all you need.

aka paloma

Liquor of Choice: Altos Tequila

 

Ingredients

kosher salt
1/4 cup fresh grapefruit juice
1 tablespoon fresh lime juice
1 teaspoon sugar
1/4 cup mezcal or tequila
1/4 cup club soda

Preparation

Pour kosher salt on a plate. Rub half of rim of a highball glass with a lime wedge; dip rim of glass in salt. Combine 1/4 cup fresh grapefruit juice, 1 tablespoon fresh lime juice, and 1 teaspoon sugar in glass; stir until sugar is dissolved. Stir in 1/4 cup mezcal or tequila, add ice, and top off with 1/4 cup club soda. Garnish with lime wedge.

Where FoxFuel Gets Them

Public House


 

In Good Spirits

 

Classic, reliable, and oh so refreshing.

aka mint julep

Liquor of Choice: Four Roses Single Barrel

 

Ingredients

10 mint leaves, plus a sprig for garnish
1 1/2 teaspoons superfine sugar
Seltzer water
Crushed ice
2 1/2 ounces bourbon

Preparation

Place the mint leaves in bottom of old-fashioned glass and top with the sugar. Muddle until the leaves begin to break down. Add a splash of seltzer water, fill glass 3/4 full with crushed ice, and add the bourbon. Top with another splash of seltzer, stir, and garnish with a sprig of mint.

Where FoxFuel Gets Them

Rolf & Daughters

 


 

Developer Needed

 

Who We Are

We believe creativity is best when it is simple, honest and based on strategy. Through collaboration with our client’s experience and our marketing expertise, we guide solutions between sophistication and rebellion.

At the Nashville American Advertising Awards.

At the Nashville American Advertising Awards.

Where We Are

Nashvegas. Music City. The “It” City. Smashville. It has many names, wanna know why? Because there are cool people from cool places doing cool things in every part of town. With more than 90 people moving here every day, the creative and business cultures are growing. The food scene has exploded, along with craft breweries if that’s your buzz. Nestled in the rolling hills, we have amazing hiking and adventure spots. And in case you haven’t heard, the music around here is pretty stellar. There’s no way you won’t find something you love about Nashville. We’d bet our buttons on it.

Who You Are

You are an experienced web developer who is proficient in both back-end LAMP stack development and front-end development with Javascript, HTML and CSS. You are comfortable taking a web development project from a designer’s Photoshop file to a fully functioning website or web application that works great in all modern desktop and mobile browsers. You like learning about new approaches, tools, and libraries used in web development, but you can also dig into years-old projects to make updates or track down bugs. You love to leave comments in your code (and maybe a few jokes).

You Definitely Have

  • Strong object-oriented PHP skills
  • Strong MySQL database skills
  • Strong Javascript and jQuery skills
  • Strong HTML/CSS skills, with a thorough understanding of media queries and responsive design

You Might Have

  • Experience using the Bootstrap or Foundation front-end frameworks
  • Experience with a PHP framework such as Symfony, Laravel or CodeIgniter
  • Experience with WordPress
  • Experience with a Javascript framework like React or Angular
  • Experience managing web hosting accounts through Cpanel and WHM
  • Comfort working in Photoshop to turn a design file into HTML/CSS

To apply, send your resume and links to some cool things you’ve built to joe@foxfuelcreative.com.

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Glow for the Gold

On Saturday night, FoxFuel Creative was awarded Best in Show / Digital for work done for our friends at Glow Motion!

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We are pretty excited to add these golden beauties to our trophy case. A BIG thank you to our friends at Glow Motion for being the kind of client that isn’t afraid to push the envelope. When they came to us, they had a kickass product offering with a less-than-kick-ass website. They were looking for a way to better tell the story of what Glow Motion was delivering on the road at concerts, shows, and venues across the world.

 

“It’s difficult to combine design and function in a way that hasn’t been overdone or ubiquitous; this site answers those challenges with a well-executed and beautiful site.”

– ADDY Judge Jason Lee

 

With a sleek, clean, and responsive layout, the website showcases the quality, versatility, and general badassery of Glow Motion.

Show me the winner.

Congratulations to all our friends who took home awards at this year’s American Advertising Awards in Nashville!

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