Weeding Through Worthless Webinars

We loaded up on webinars, luncheons, and trainings over the past month, looking for folks who are putting out truly valuable content on a regular basis. Here’s what we found:


1. There is a lot of really terrible content out there.

A quick Google search for “marketing webinar” generates 47,300,000 results. 47 MILLION! And news flash: just because a result is on the first page, doesn’t mean it’s the best. Quick-fix searches won’t cut it, you’ve got to spend some time getting to know the folks you’re dealing with.

√ Start exploring sources based on your greatest needs.
√ Get as specific as possible with your searches.
√ And ask the experts around you for recommendations.

It’s rare that we stumble across a random webinar or speaker that’s worth more than the time we lose. The events that offer the most value are almost always recommended by our friends and colleagues (many of which you’ll find we recommend in #3).

 

2.HubSpot is a beautiful dangerous beast.

HubSpot is a content machine. With 4.5M monthly visitors to their blog, countless webinars, and regular conferences, they’re cranking out more content than anyone could keep up with. And for the most part, they can offer some great value (we’re particularly fond of the Inbound Marketing Report they put out each year), but it’s very easy to get sucked into stats and catchy headlines that don’t actually apply to your business. 

For example, if you just started looking into the value of SEO last week, you probably don’t need to jump into Latent Semantic Indexing quite yet. Or, if you’re in no way responsible for creating design or visuals for your brand, you probably don’t need to attend a webinar for Photoshop power users.

We recommend going in with a game plan. Don’t just start clicking before you know the play–figure out what topics will help you most in the position you’re in, and ONLY click relevant articles or webinars. You may want a teammate on the line with you to make sure you don’t spend the next 4 hours reading about the history of clipart or 34 LinkedIn features you’ll never use.

 

3. Nashville is full of brilliant people.

We may be a tad biased, but to ignore the talent and creativity that surrounds you is just plain dumb. So, we can’t end without recommending some of our favorite orgs offering opportunity to learn and grow right here in Nashville.

Creative Mornings
Free
Monthly
No membership required
Great speakers
Free coffee and donuts 

Nashville Junior Chamber – Membership Meetings
Free
Monthly
No membership required
Great speakers (organized by FoxFuel’s own Colton Mulligan)
Free Yazoo booze 

Nashville Cab!e
Ticketed
Array of both events and training opportunities
Always highlighting and engaging amazing powerful women
Members get access to exclusive events and discounts on regular luncheons

Nashville American Marketing Association (NAMA) – Power Lunches
Ticketed
Monthly
Great Speakers
Membership discount

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In Good Spirits

 

Sweet, salty, smoky, and strong–it’s all you need.

aka paloma

Liquor of Choice: Altos Tequila

 

Ingredients

kosher salt
1/4 cup fresh grapefruit juice
1 tablespoon fresh lime juice
1 teaspoon sugar
1/4 cup mezcal or tequila
1/4 cup club soda

Preparation

Pour kosher salt on a plate. Rub half of rim of a highball glass with a lime wedge; dip rim of glass in salt. Combine 1/4 cup fresh grapefruit juice, 1 tablespoon fresh lime juice, and 1 teaspoon sugar in glass; stir until sugar is dissolved. Stir in 1/4 cup mezcal or tequila, add ice, and top off with 1/4 cup club soda. Garnish with lime wedge.

Where FoxFuel Gets Them

Public House


 

In Good Spirits

 

Classic, reliable, and oh so refreshing.

aka mint julep

Liquor of Choice: Four Roses Single Barrel

 

Ingredients

10 mint leaves, plus a sprig for garnish
1 1/2 teaspoons superfine sugar
Seltzer water
Crushed ice
2 1/2 ounces bourbon

Preparation

Place the mint leaves in bottom of old-fashioned glass and top with the sugar. Muddle until the leaves begin to break down. Add a splash of seltzer water, fill glass 3/4 full with crushed ice, and add the bourbon. Top with another splash of seltzer, stir, and garnish with a sprig of mint.

Where FoxFuel Gets Them

Rolf & Daughters

 


 

Developer Needed

 

Who We Are

We believe creativity is best when it is simple, honest and based on strategy. Through collaboration with our client’s experience and our marketing expertise, we guide solutions between sophistication and rebellion.

At the Nashville American Advertising Awards.

At the Nashville American Advertising Awards.

Where We Are

Nashvegas. Music City. The “It” City. Smashville. It has many names, wanna know why? Because there are cool people from cool places doing cool things in every part of town. With more than 90 people moving here every day, the creative and business cultures are growing. The food scene has exploded, along with craft breweries if that’s your buzz. Nestled in the rolling hills, we have amazing hiking and adventure spots. And in case you haven’t heard, the music around here is pretty stellar. There’s no way you won’t find something you love about Nashville. We’d bet our buttons on it.

Who You Are

You are an experienced web developer who is proficient in both back-end LAMP stack development and front-end development with Javascript, HTML and CSS. You are comfortable taking a web development project from a designer’s Photoshop file to a fully functioning website or web application that works great in all modern desktop and mobile browsers. You like learning about new approaches, tools, and libraries used in web development, but you can also dig into years-old projects to make updates or track down bugs. You love to leave comments in your code (and maybe a few jokes).

You Definitely Have

  • Strong object-oriented PHP skills
  • Strong MySQL database skills
  • Strong Javascript and jQuery skills
  • Strong HTML/CSS skills, with a thorough understanding of media queries and responsive design

You Might Have

  • Experience using the Bootstrap or Foundation front-end frameworks
  • Experience with a PHP framework such as Symfony, Laravel or CodeIgniter
  • Experience with WordPress
  • Experience with a Javascript framework like React or Angular
  • Experience managing web hosting accounts through Cpanel and WHM
  • Comfort working in Photoshop to turn a design file into HTML/CSS

To apply, send your resume and links to some cool things you’ve built to joe@foxfuelcreative.com.

team-at-acme

Glow for the Gold

On Saturday night, FoxFuel Creative was awarded Best in Show / Digital for work done for our friends at Glow Motion!

IMG_1440 MH

We are pretty excited to add these golden beauties to our trophy case. A BIG thank you to our friends at Glow Motion for being the kind of client that isn’t afraid to push the envelope. When they came to us, they had a kickass product offering with a less-than-kick-ass website. They were looking for a way to better tell the story of what Glow Motion was delivering on the road at concerts, shows, and venues across the world.

 

“It’s difficult to combine design and function in a way that hasn’t been overdone or ubiquitous; this site answers those challenges with a well-executed and beautiful site.”

– ADDY Judge Jason Lee

 

With a sleek, clean, and responsive layout, the website showcases the quality, versatility, and general badassery of Glow Motion.

Show me the winner.

Congratulations to all our friends who took home awards at this year’s American Advertising Awards in Nashville!

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Investing in Young Creatives

Each year, the American Advertising Federation of Nashville puts on the Student ADDY Awards, honoring some of our city’s most talented and promising young creatives. Naturally, we are allll over that.

We support these students in two ways:

1. Sponsoring awards at the Student ADDYs.

This year’s entries were awesome. We are so glad we didn’t have to judge and just got to watch them get cool trophies. This year’s winners:

Best of Show – $500 scholarship and crystal trophy

Austin Reasonver
Muji Ad Campaign
Magazine Campaign
Nossi College of Art

Muji 3

Judge’s Favorites – Crystal trophy

Grace Pavlic
Beast
Illustration
Watkins College of Art, Design & Film

beastlowres

 

Chris Fornal
The Birds of Astrobrights
Packaging
Watkins College of Art, Design & Film

20170218_135946 1

 

Matthew Eason
Hop Tamale’s
Integrated Brand Identity Campaign
Middle Tennessee State University

Hop Tamale 2

 

Jake Kennedy
Lumen, the Lights Out Buddy
Packaging
Watkins College of Art, Design & Film

Lumen

 

Rising Star – $500 scholarship

Grace Pavlic
Watkins College of Art, Design & Film

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We liked these guys so much that we invited them to sit with us at the big kid ADDY Awards the following Saturday. It was pretty great.

See full list of winners.

 

2. Mentorship through our internship program.

When it comes to creativity, there’s only so much you can learn in a classroom. We give them real-world experience, creative freedom, and guidance that pushes them to see creativity in new ways. We also haven’t made anyone cry yet, so we’re doing pretty well.

Are you a creative student? Do you know a creative student? Do you know someone who looks young enough to be a creative student? Send them our way. We’re always looking for stellar interns to join the team.

Apply now!

 

Hutzel really loves getting his picture taken.

Hutzel-AAF

Live from Nashville, it’s Saturday Night!

When we were recruited to help out with the ADDYs, our first question was “do we get extra drink tickets?” … then we realized we’d just been invited to throw one of our favorite Nashville parties of the year, so we signed on the dotted line. 

At first, we tossed out the usual party theme ideas:

  • Enchanted Kingdom
  • Under the Sea
  • Casino Night
  • Joe’s 8th Birthday Party
  • The Avengers

Then we started to move past the high school prom vibe
and flexed those creative muscles a bit:

  • Laser Tag
  • Rave
  • Giant Game of Twister
  • Carnival where every tent is just a dunk tank with an
    ADDY-nominated CEO in the drop seat.

Then we spotted a tiny plastic hand that had fallen into a dusty corner, and we just knew just the prescription for our fever.

And so was born the 2017 ADDY Awards

 

AAFN_AAA-2017_FB-Promo-Deadline1

 

We spent the next several weeks watching Matt Foley’s motivational speeches and brushing up on our ape tit trivia. We got the shipment of cowbells and Spartan pom poms, so we’re just about set.

Hope you’ll join us for a night to remember.
Check it out.

WE ARE SO FREAKIN’ EXCITED

so-freakin-excited

All You Need To Know To Be A Great Intern

by Kelsey Greer

It was the summer of 2014, and home I went to Knoxville, Tennessee for my last summer of studenthood before plunging into the professional world. I ended up with two amazing internship opportunities working for HGTV in the creative department and at Designsensory, a moderately sized and very successful design shop. Through that experience as an intern, and my more recent experience as an intern-herder a supervisor, I have a few tips for students who want to make the most out of their internship and avoid making people angry.

Kristofferson

I’m writing to you, dear student, because I care. I want you to be the best you can be at the thing you’ve devoted the last four years of your life to. College is hard and stressful at times, but keeping your end goal in mind—an amazing career, a life of travel, starting and supporting a family—gives perspective to hard work.

I am so thankful for all the nights I stayed up until 4am in the art building at MTSU. It taught me to do whatever it takes to get a project done. I’m thankful for all the showers I neglected to take, stinky as I was, because I couldn’t tear myself away from the computer screen. I’m happy that my design professor made us do 200+ thumbnail sketches, all with different mediums, so we’d learn that the best idea isn’t always the first idea. I’ve been where you are and I care about the up-and-coming designers and creatives. There’s room for all of us at the top, so why don’t we help each other up? A rising tide lifts all boats (cliche alert).

So here we go—how to be a great intern:

Askin’ All Them Questions

There are no dumb questions, only dumb people who don’t ask questions. You get smarter by asking questions. Questions show you care. Questions show you’re trying to understand the task at hand. Never be afraid to ask. If someone gives you a mean answer, let their attitude issues roll off your back and look for the truth or value in what they’re saying. Ask questions.

Time After Time

It takes no skill to be on time. It takes a little planning and a little luck sometimes—especially in Nashville traffic—but not a whole lot more. People notice when you’re the eager intern who’s always ready 10 minutes early. Don’t disrespect yourself or the job by being late. Be on time.

Talk to Me, Baby

If, God forbid, you are running late, let your supervisor know! Communication is essential to be an effective intern and employee. Let people know what is happening around you and to you so you can do your job better. Send an email. Make a phone call. Send a carrier pigeon. Communicate well.

“Don’t point that gun at him, he’s an unpaid intern.”
—Steve Zissou

What’s Wrong With Being Confident? Oh-oh-oh

Admittedly, this is the hardest one. It’s really easy to feel worthless when you’re in a room full of people you admire with skill sets way more vast than your own. But remember, you are an intern there for a reason—they chose you! You are there to learn and to be challenged. Remember all the late nights and hard work you’ve put in at school. That is your training. Maybe this is your race. One of the most encouraging things a creative director has said to me was, “You have infinite skill. You can do this.”

You have the knowledge, just put it to use! Along with being confident, speak up and offer ideas. You are creative and smart, and by golly, people like you. You bring a different perspective to the game and can offer ideas and solutions that no one else can. Be confident.

Call Me Beep Me If You Wanna Reach Me

Keep in touch with the people you interned with, they may become your employers or coworkers down the road. Twice a year, check in with your old supervisor. See what’s been going on at the company, and if you want to work there, see how you can offer help. Don’t only stay connected with your intern supervisors, but also stay connected to your old professors. I got my first professional design job from a someone my college professor connected me to.

You’re in this internship to learn from real world experience, but you’re also there to make connections with people with more experience and know-how than you. You should buy your supervisor lunch or coffee if you want to learn more about what they do. You can learn so much from having an intentional conversation with someone who’s further down the road in their career, and these opportunities don’t always come up while on the job because work can get in the way.

Another group to stay connected with: your classmates. They can offer more support and information than anyone out there. They know your station in life and what you’re going through. They’ll let you know when they hear of an open position. Stay connected.

Life Aquatic

Work Work Work Work Work

You’re an intern, not the president. Get down and dirty and don’t expect to do glamorous work all the time. Working hard at the little things can show that you’re worthy of working on the bigger things. Here at FoxFuel, no one is too good to unload the dishwasher—our Chief Creative Officer, one of the partners and founders of this company, does it almost every day! At a small business like ours, it’s an “all hands on deck” situation. If a client is coming in and the table needs to be wiped off, someone wipes the table. It’s not about pride or your fancy position at the company. It’s about taking pride in the company and doing whatever it takes to make it work. Do the dirty work.

Teach Me How To Dougie

Lastly, and most importantly, be teachable. No one knows everything. There’s always a different way, and sometimes a better way, to do something. If you start to think you know everything, you are sabotaging yourself. You will stagnate. You will alienate yourself. Let others help you reach a higher potential. Don’t shut the door to growth by thinking you know best. Don’t take direction personally, but take it seriously. Be teachable.

 

So there it is. The secrets to success. Show us what you’re good at. Apply at FoxFuel, apply at that dream company. But one note before you go…you are accountable for what you get when you walk away from an internship. If you don’t seize the opportunity, no one is going to hand it to you. So go get it!

P.S. you should probably apply to be a FoxFuel intern!
Marketing
Content
Business Operations
Photography
Design
Videography

FoxFuel is Looking for Interns to Join our Family of Creatives

DSC_9944

We believe creativity is best when it is simple, honest, and based on strategy. Through collaboration with our client’s experience and our marketing expertise, we make relevant and powerful connections with an intended audience.

As a FoxFuel Intern, you’ll have insight into all the inner workings of a fast-paced, small agency. We do everything from branding to marketing strategy to web development. We value hard work, great ideas, and team spirit. If you’re looking to gain experience, make connections, and aren’t above wiping down the conference table and making coffee, a FoxFuel Creative internship is for you. Read a little more about how to not suck at being an intern.

Which position are you interested in? Give it a click for info on how to apply!
Marketing
Content
Business Operations
Photography
Design
Videography

 

Nice to Meet You: Drew Beamer

Role at FoxFuel:
Art Director

 


 

What’s Your Favorite…

Tennessee thing?
Right now, fall weather. In general? I think our state is shaped nicely.

T-shirt?
Size large please.

Thing to do away from the computer?
Hangin’ with the family.

Podcast?
Tough question. I’m into three right now:
Don’t Get Me Started by Dan Balser, department head at The Creative Circus. 99% Invisible by Roman Mars. All the stuff you didn’t know about other stuff. My Brother, My Brother and Me by the McElroy Brothers. Stupidly hilarious improv.

Line from a movie?
“In the Year of our Lord 1314, patriots of Scotland – starving and outnumbered – charged the fields of Bannockburn. They fought like warrior poets; they fought like Scotsmen, and won their freedom.”
—William Wallace, Braveheart


All About Drew

If you were excommunicated from the design and advertising world, what would you do instead?
I’d freak out and then go to culinary school.

What is the most frustrating question, comment, or feedback you get related to work?
I don’t necessarily have one single comment or phrase that always comes back. I do get frustrated when I have higher aspirations for a client’s brand than they do. That kills me. Or they may say that they want to really push their brand and when you do, they’re too scared to execute it.

Do you collect anything?
I have a larger-than-normal collection of Wizard of Oz Christmas ornaments. I think I was really into it as a kid so my family just started always giving me a new ornament around the holidays. We have around 40 of them at the house. Sometimes we have a small tree just for them.

What is something on your bucket list?
Visit Thailand—the jungle, the cities, the beach, all of it.
Also, to make sure that my kids don’t grow up to be assholes. That’s a big one.

What’s something that someone would be surprised to know about you?
I seek the approval of others heavily. I’m not sure why, but at least I’m conscious of it. Which means I can choose to do it or not. Sometimes I have to force myself to not give a shit about something or someone for the sake of my own sanity.

Do you have a motto?
“Take it simple.” I stole it. You can steal it too.

What are you most proud of?
My kids. They’re amazing. It’s tough with 3 under the age of 6, but if I were to look at my work or any other part of my life, there is just no comparison. They are by far the coolest things I’ve made.

What inspires you? How do you stay inspired?
Visual overload. I have to consume things – advertising, art, design, music, fashion, architecture, typography, culture, films, industrial design, woodworking – anything that looks or sounds interesting is on my radar.

Traveling is one of my go-to things for inspiration. You can’t ignore things that you haven’t seen before. If everything is new, it’s so much more rich in your mind.

Solo time is also handy. Sitting and people watching on a street corner that you don’t visit often is good. It allows your mind to shut down so it can actually process ideas for a hot minute before you get another email.

Would you rather drink all your food from a baby bottle or wear visible diapers for the rest of your life?
Are we talking diapers on the outside of the pants just for show? Or under the pants with a little bit of diaper sticking out at all times?

It doesn’t matter I guess. Either way, I’d say diaper.

I like food too much to have it all in liquid form.

drew