Crafted With Purpose
Client
Vidalia Mills
Services
Art Direction, Brand Messaging, Copywriting, Photography, Strategic Planning, Video / Animation, Website Design, Website Development
Industry
Retail & Consumer
Vidalia Mills is a community-based denim manufacturer that uses responsible sourcing, innovative manufacturing processes, and much-needed agility for the apparel industry while providing a comfortable fit for their partners.
Challenge
To plant the seed of their brand, based at their headquarters in Vidalia, LA, the newly founded mill needed a logo, digital presence, and video to explain their unique approach and the noble mission of providing much-needed jobs to an economically suffering area.
Approach
Using the popular e3® Sustainable Cotton, Vidalia Mills was identified as an ideal partner to some of the largest apparel brands. FoxFuel was able to gain industry perspectives on what a sustainable product’s journey means throughout the supply chain. Vidalia Mills needed to be a B2B brand that worked just as well in the consumer space by providing a sustainability story that showcased an economic win for their town and a genuinely American product returning to our shores.
Solution
The result is a strong, memorable logo, and powerful video, and a simple but distinct website.
