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A Strong Defense

Client
SVMIC
Services
Analytics/Reporting, Art Direction, Brand Messaging, Copywriting, Digital Marketing, Email Marketing, Marketing Communications, Photography, Strategic Planning, Video / Animation, Website Design, Website Development
Industry
Professional & Legal Services

SVMIC was founded in 1975 by a group of like-minded doctors looking out for one another and has grown into the premier provider of medical malpractice insurance in the Southeast.

Challenge

SVMIC delivers strong value to physicians, but communicating that clearly, especially to the next generation, was difficult. With over 18,000 members and content across many platforms, they needed a partner to unify their message and keep legal defense as the core focus.

Approach

FoxFuel integrated closely with the SVMIC team to understand their brand, audience, and goals. We reshaped how messaging appears across digital platforms, marketing materials, and physical spaces. We also helped build strategies that respond to the changing needs of their members and support smarter communication.

Solution

We led key initiatives including a redesigned annual report, refined brand messaging, a podcast series, leadership videos, digital experiences, and tools for managing seminars. Every effort supported a cohesive strategy and strengthened how SVMIC shows up for its members.