Want to talk about a new project? Colton will buy you coffee. Trying to sell us something? Tell us what you've got, and we'll go from there.
Looking for a job? Check out the careers page.
Thanks for getting in touch.
Colton will be talking to you soon.
Want to sign up for our newsletter?
See you in your inbox!
SVMIC
Website Development, Photo/ Video Production, Art Direction, Copywriting, Email Marketing, Strategic Planning, Branding, Social Media Marketing, Creative Direction, Design, Positioning
Healthcare
SVMIC was founded in 1975 by a group of like-minded doctors looking out for one another and has grown into the premier provider of medical malpractice insurance in the Southeast.
SVMIC has a great deal to offer doctors. So much so, it's hard to speak to all those benefits clearly and effectively. And with over 13,000 current members, there is a huge output of communication pieces across multiple mediums. SVMIC needed to streamline all that output while speaking their core value clearly to a new generation of doctors and practitioners.
FoxFuel looked for different ways to speak to the new and existing audience as well as internal teams. FoxFuel started by helping re-craft core messaging statements that would realign every marketing effort to always sell their biggest asset – a strong legal defense. By using digital tools and other growing vehicles like podcasts and animations, we could use technology and creativity to build efficiency and better results.
To accomplish the new focused strategy, FoxFuel branded and designed several large campaigns, platforms, branding initiatives, building interiors, and other projects across multiple mediums.
For example, FoxFuel has built a new user-friendly digital platform to help wrangle the large ongoing communication effort while also creating space on the other digital platform to better sell SVMIC. We have also deployed custom web tools that streamline seminars, animations to sell programs and benefits, videos from the leadership team, an ongoing and growing podcast series, multiple service level branding initiatives, digital annual reports, social marketing assets, and a new website to house a lot of it.
We decided to go with FoxFuel because of increasing frustration with the traditional model ... FoxFuel has been a breath of fresh air for us - great work delivered on time, on budget, and with very few agency "hoops" for us to navigate. They are challenging us to think forward while remaining on brand. I can see us working with FoxFuel for a long time."
AVP, Marketing & Communications at SVMIC
