Booze + Buddies + Brand
Client
3st of the Month
Services
Art Direction, Digital Marketing, Email Marketing, Strategic Planning
Industry
Retail & Consumer
3st of the Month was a Pop-Up Speakeasy Happy Hour at a new location every 3rd of the month. Featuring many liquor, beer, and drink partnerships, each monthly event would generate proceeds to benefit a local nonprofit organization.
Challenge
How do you create an environment that is mutually beneficial to brands and consumers?
Approach
FoxFuel curated and grew the 3st brand while operating the events to provide beer and liquor brands a place to interact with consumers each month to taste test new products, cocktails, and promotions. This helped the brand to grow their presence, awareness, and distribution in key markets.
Solution
The 3st of the Month event series helped several nonprofit organizations to gain exposure to new donors as well as volunteers while generating great content and experiences. Our partnership brands received a consistent audience to engage with, new venue opportunities and consumers got to have a great time meeting new friends while tasting new cocktails and beers.
