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A Culture That Attracts & Retains Millennials

Jan. 2019

There’s a stigma and assumption that Millennials are lazy, unmotivated, and self-absorbed. While that stigma carries some truth, it does reveal a common frustration among Baby Boomer and Gen X employers trying to attract the Millennial generation. This also ignores many of the positive attributes common among this younger generation, that now represents the largest generation of working Americans, and the largest purchasing power of any living generation.

FoxFuel is comprised of three principles that border the upper limit of Millennial and lower level of Gen X and culturally fit the grey area in between. We’ve seen tremendous success in both hiring and retaining quality employees that fall within a demographic that’s known for bouncing from job to job. There are many factors that play into that success, but we thought we’d share a few key contributors:


1. We don’t really wear pleats anymore.

Comfort is big here. I’m not talking about sweatpants and video games. I’m talking about psychological safety. FoxFuel is a place where our employees feel confident in expressing both themselves and their ideas without fear of reprimand or humiliation. Doesn’t mean we coddle, doesn’t mean we hand out participation ribbons and say things like “every idea is a good idea with the right plan”. We crank out a lot of terrible ideas - they hit the whiteboard and that’s where they die. But we put all of them on the whiteboard and we poke and we prod and we massage until we find the one. And that one will almost always be missed if we don’t create a safety in expressing ideas.


2. We pay very close attention to soft skills.

Our employees want meaning and purpose in the work that they do. They have a desire to understand their individual significance in the bigger picture, and we have to figure out how to make that happen. Many of us have been a cog in a wheel at some point, and some even took a pay cut coming to FoxFuel simply because they felt more directly tied to the mission and value here.

We start with a fairly simple 4-step process:

  • Step One: define and communicate the vision for the company over the next three to four years.
  • Step Two: clearly articulate the value you offer to your customers. With this, the employees come to understand the business model, the competition, and the reason behind the company’s existence.
  • Step Three: do exercises to communicate the employee's individual value to the company. (DISC or Strengthsfinder are great places to start.)
  • Step Four: Connect that value back to the vision from step one and the ultimate value to our clients.

3. Bonding your employees to each other bonds them to your company.

We’ve found that the key to this is simply creating time and space to challenge and encourage each other. On a regular basis. We do this in 2 primary ways:

Annual Retreat
We spend 2 days in a cabin in the woods together. It’ll change you. Hopefully in a good way. That time is spent looking at both vision for FoxFuel and for each employee. Again, placing that emphasis on the value each individual contributes to the larger vision of FoxFuel.

We have champions in the office who make sure we take time to celebrate wins, acknowledge strengths, and communicate company vision and value. We do company outings, we take time at our weekly staff meetings to celebrate both professional and personal successes, and everyone loves our Love Cup. It’s a gold plastic solo cup that sits on a shelf. On birthdays, workaversaries, or just to give someone a boost, we all write an encouraging message to a member of the team and blast Whitney Houston’s "I Will Always Love You" while their supervisor reads the tiny notes of praise to the group. We regularly reinforce the value of FoxFuel and the value of each individual person with our team.


Wanna talk more about this or see our retreat agenda? Click here to schedule coffee with Colton.


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Privacy Policy

FoxFuel Creative operates the http://foxfuelcreative.com/ website.

This page is used to inform website visitors regarding our policies with the collection, use, and disclosure of Personal Information if anyone decided to use our website.


If you choose to use our website, then you agree to the collection and use of information in relation with this policy. The Personal Information that we collect are used for providing and improving the website. We will not use or share your information with anyone except as described in this Privacy Policy.


The terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, which is accessible at http://foxfuelcreative.com/ , unless otherwise defined in this Privacy Policy.


Information Collection and Use

For a better experience while using our website, we may require you to provide us with certain personally identifiable information, including but not limited to your name, phone number, and postal address. The information that we collect will be used to contact or identify you.


Log Data

We want to inform you that whenever you visit our website, we collect information that your browser sends to us that is called Log Data. This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser version, pages of our website that you visit, the time and date of your visit, the time spent on those pages, and other statistics.



Cookies are files with small amount of data that is commonly used an anonymous unique identifier. These are sent to your browser from the website that you visit and are stored on your computer’s hard drive.

Our website uses these “cookies” to collection information and to improve our website. You have the option to either accept or refuse these cookies, and know when a cookie is being sent to your computer. If you choose to refuse our cookies, you may not be able to use some portions of our website.


Service Providers

We may employ third-party companies and individuals due to the following reasons:

  • To facilitate our website;
  • To host the website on our behalf;
  • To perform website-related services; or
  • To assist us in analyzing how our website is used.

We want to inform our website users that these third parties have access to your Personal Information. The reason is to perform the tasks assigned to them on our behalf. However, they are obligated not to disclose or use the information for any other purpose.



We value your trust in providing us your Personal Information, thus we are striving to use commercially acceptable means of protecting it. But remember that no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its absolute security.


Links to Other Sites

Our website may contain links to other sites. If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by us. Therefore, we strongly advise you to review the Privacy Policy of these websites. We have no control over, and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.


Children’s Privacy

Our website does not address anyone under the age of 13. We do not knowingly collect personal identifiable information from children under 13.  If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to do necessary actions to remove any identifiable information.


Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Thus, we advise you to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately, after they are posted on this page.


Contact Us

If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us.

Terms and Conditions


These Website Standard Terms and Conditions written on this webpage shall manage your use of this website. These Terms will be applied fully and affect to your use of this Website. By using this Website, you agreed to accept all terms and conditions written in here. You must not use this Website if you disagree with any of these Website Standard Terms and Conditions.

Minors or people below 18 years old are not allowed to use this Website.


Intellectual Property Rights

Other than the content you own, under these Terms, FoxFuel Creative, LLC and/or its licensors own all the intellectual property rights and materials contained in this Website. You are granted limited license only for purposes of viewing the material contained on this Website.



You are specifically restricted from all of the following:

  • publishing any Website material in any other media;
  • selling, sublicensing and/or otherwise commercializing any Website material;
  • publicly performing and/or showing any Website material;
  • using this Website in any way that is or may be damaging to this Website;
  • using this Website in any way that impacts user access to this Website;
  • using this Website contrary to applicable laws and regulations, or in any way may cause harm to the Website, or to any person or business entity; engaging in any data mining, data harvesting, data extracting or any other similar activity in relation to this Website;
  • using this Website to engage in any advertising or marketing


Certain areas of this Website are restricted from being accessed by you and FoxFuel Creative, LLC may further restrict access by you to any areas of this Website, at any time, in absolute discretion. Any user ID and password you may have for this Website are confidential and you must maintain confidentiality as well.


Your Content

In these Website Standard Terms and Conditions, “Your Content” shall mean any audio, video text, images or other material you choose to display on this Website. By displaying Your Content, you grant FoxFuel Creative, LLC a non-exclusive, worldwide irrevocable, sub licensable license to use, reproduce, adapt, publish, translate and distribute it in any and all media.


Your Content must be your own and must not be invading any third-party’s rights. FoxFuel Creative, LLC reserves the right to remove any of Your Content from this Website at any time without notice.


No warranties

This Website is provided “as is,” with all faults, and FoxFuel Creative, LLC express no representations or warranties, of any kind related to this Website or the materials contained on this Website. Also, nothing contained on this Website shall be interpreted as advising you.


Limitation of liability

In no event shall FoxFuel Creative, LLC, nor any of its officers, directors and employees, shall be held liable for anything arising out of or in any way connected with your use of this Website whether such liability is under contract.  FoxFuel Creative, LLC, including its officers, directors and employees shall not be held liable for any indirect, consequential or special liability arising out of or in any way related to your use of this Website.



You hereby indemnify to the fullest extent FoxFuel Creative, LLC from and against any and/or all liabilities, costs, demands, causes of action, damages and expenses arising in any way related to your breach of any of the provisions of these Terms.



If any provision of these Terms is found to be invalid under any applicable law, such provisions shall be deleted without affecting the remaining provisions herein.


Variation of Terms

FoxFuel Creative, LLC is permitted to revise these Terms at any time as it sees fit, and by using this Website you are expected to review these Terms on a regular basis.



The FoxFuel Creative, LLC is allowed to assign, transfer, and subcontract its rights and/or obligations under these Terms without any notification. However, you are not allowed to assign, transfer, or subcontract any of your rights and/or obligations under these Terms.


Entire Agreement

These Terms constitute the entire agreement between FoxFuel Creative, LLC and you in relation to your use of this Website, and supersede all prior agreements and understandings.


Governing Law & Jurisdiction

These Terms will be governed by and interpreted in accordance with the laws of the State of Tennessee, and you submit to the non-exclusive jurisdiction of the state and federal courts located in Tennessee for the resolution of any disputes.