In 2009, a beard joined Twitter. This beard set out to tweet daily insight that was “as wise as [his] username implied”. That username was @LeeClowsBeard.
Hold up, have you heard of Lee Clow?
He’s a big deal. People know him.
(He and this guy named Steve Jobs were tight.)
Best known for Apple’s “Think Different” campaign in 1984, Clow is highly respected as “the ad industry’s Creative Godfather” – way cooler than your average nickname.
For three years, the identity of the man behind the growingly famous Beard remained one big sexy mystery, constantly challenging the general perception of creativity and demanding risk and grit. These little nuggets of wisdom eventually came together in the form of a book when the man behind the hashtags was finally revealed.
The man’s name is Jason Fox. (Yes, Fox…coincidence? We think not.) He’s an enterprising, Omaha-based, freelance copywriter and the man behind Advertising’s favorite Twitter account. And he’s coming over for drinks next month.
Jason Fox has agreed to be a Guest Professor at our next FoxFuel University session. If you want insight into his creative experience, his time spent with one of the most respected minds in advertising, or just want to know how he crams so much wisdom in 140 characters, sign up to join us.
Just a few of our favorite LCB moments…
Baby steps are for babies, not brands. Be amazing or be surpassed. #bestoflcb
— Lee Clow’s Beard (@leeclowsbeard) May 12, 2010
You cannot become the person or agency you wish to be by doing the type of work you wished you never had to do. — Lee Clow’s Beard (@leeclowsbeard) July 5, 2011
A brand’s voice can be plainspoken without being plain.
— Lee Clow’s Beard (@leeclowsbeard) July 12, 2010
Often, the more you say, the less you’re heard. — Lee Clow’s Beard (@leeclowsbeard) January 7, 2010