Lipscomb University College of Business
Digital Design (UI) (UX)
Lipscomb University’s College of Business has been a top-tier school for many years. But with increasing competition by local universities, they turned to FoxFuel for new ways to reach potential students.
FoxFuel recommended an emotional message direction for a more impactful call to professionals and students looking to take steps towards fulfilling their purpose professionally.
FoxFuel created the integrated Build What You’ll Become campaign to help recruit more students to Lipscomb’s growing Middle Tennessee presence. Featuring a commercial, video testimonials, and a comprehensive lead generation campaign and assessment, the campaign has been a success in aiding recruiters and changing the conversation with local competitors.