FoxFuel Case Study
Taking Care of Business

Lipscomb University College of Business

Project Services
Art Direction
Creative Direction
Video Production
Digital Design (UI) (UX)
Web Development

The Challenge
Lipscomb University’s College of Business has been a top-tier school for many years. But with increasing competition by local universities, they turned to FoxFuel for new ways to reach potential students.

The Approach

FoxFuel recommended an emotional message direction for a more impactful call to professionals and students looking to take steps towards fulfilling their purpose professionally.

The Solution

FoxFuel created the integrated Build What You’ll Become campaign to help recruit more students to Lipscomb’s growing Middle Tennessee presence. Featuring a commercial, video testimonials, and a comprehensive lead generation campaign and assessment, the campaign has been a success in aiding recruiters and changing the conversation with local competitors.

Check it out.