Brand Strategy, Copywriting, Design & UI, Art Direction, Creative Direction, Marketing Strategy
A studio is a place where artists create and ideas are born. What if Nashville’s newest bank could also be that place?
Banks are typically regulated, conservative, and narrow in vision. The artistic community demands multiple viewpoints and a wider understanding of life, art, and commerce.
FoxFuel determined that the right mix of stability and creativity would check the right boxes for the growing needs of Nashville. FoxFuel defined a brand that is savvy and sophisticated, but also friendly.
Through a classic color palette, high quality materials, and a quirky personality, the Frenchie silhouette amplifies all the things that are distinctly great about Nashville while bringing a smile.