August 1, 2015 FoxFuel

Nice to Meet You: Michael Hutzel

Role at FoxFuel:
Partner and Chief Creative Officer



Michael’s Favorites

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Fictional character
Donald Trump

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Happy place in Nashville
12 South’s patio

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Childhood toy
Loved me some Legos

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Recent ad campaign
HBOGo campaign is brilliant. Simple, clear, humorous and of course memorable.

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Pair of shoes
John Varvatos Converse, black

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Theme park
Jurassic Park. The restaurant looked amazing.


Deep Insight Into Michael’s Psyche

What’s the most frustrating comment, question, or feedback you get from clients?
“It’s too clean/simple.” I think people can take for granted how hard that can be to achieve and still be effective.

Do you eat gluten?
I don’t even know what gluten really is, so how could I be against it?

If you were permanently exiled from the advertising world, what would do instead?
I would design cars for a European maker. That would really combine my two biggest passions. Or I would teach art/design.

Is there anything that’s currently trendy in the world of design that makes you hurt inside?
Instagram-like filters on every photo.

How do you feel about cats?
Cats < Gluten

What best gets your creative juices flowing?
Relaxing music and driving is what gets me thinking best. And if that doesn’t work, overdosing on caffeine until jittery.

Would you rather talk like Yoda or breathe like Darth Vader?
Talk like Yoda, I’d rather.