FoxFuel Case Study
Ben Folds
"Song for the Dumped" website.
The Challenge

It was clear from the beginning that Ben Folds has more going in his career than can be held in one usable website. He had outgrown the content, look, and overall feel of the site and he needed someone to resize and refresh his digital presence. FoxFuel spent time with his management team learning about his active projects and his dreams for the future. Armed with our newfound knowledge, we began work in close collaboration with All Good Factory and his label on the new visual direction, website, and marketing plan.

The Idea

FoxFuel strategized and designed a platform that could handle the ever-changing focus and endeavors of Ben Folds.

The Solution

FoxFuel worked to deploy a stripped-down, mobile-first experience that trumps typical artist websites in terms of functionality and ease of use. The result is a responsive website that reflects his classical influences and new collaboration with yMusic, while keeping the content focused on the typical visitor rather than label considerations.

“The music industry doesn’t slow down for anyone. We threw this at FoxFuel. They got it done quick and they got it done right.”
– Mike Kopp, Ben Folds’ Co-Manager

Sales are up!
Total on Old Site: $17,800 → Total on New Site Since Launch: $105,000
Total on Old Site: 61 orders → Total on New Site Since Launch: 600 orders

Check it out.
The Results
The website sold 52% of Limited Deluxe Editions in 48 hours.
We saw an increase in over 480% in overall site traffic after launch.