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Client

Studio Bank (In Organization)

Services

Art Direction, Brand Strategy, Copywriting, Design & UI, Strategic Planning, Web Development

Industry

Finance

A studio is a place where artists create and ideas are born. What if Nashville’s newest bank could also be that place?

Challenge

Banks are typically regulated, conservative, and narrow in vision. The artistic community demands multiple viewpoints and a wider understanding of life, art, and commerce.

Approach

FoxFuel determined that the right mix of stability and creativity would check the right boxes for the growing needs of Nashville. FoxFuel defined a brand that is savvy and sophisticated, but also friendly.

Solution

Through a classic color palette, high quality materials, and a quirky personality, the Frenchie silhouette amplifies all the things that are distinctly great about Nashville while bringing a smile.