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Take 'em to school.

Client

Lipscomb University College of Business

Services

Art Direction, Design & UI, Digital Media Strategy & Buying, Email Marketing, Integrated Marketing, Photography, Reporting, SEO / SEM Consulting, Strategic Planning, Video Production, Web Development

Industry

Education

Lipscomb University is focused on undergraduate education in the liberal arts and sciences combined with a number of undergraduate professional and pre-professional fields, as well as master's and doctoral degree programs. Its primary mission is to integrate Christian faith and practice with academic excellence.

Challenge

Lipscomb University's College of Business has been a top-tier school for many years. But with increasing competition by local universities, they turned to FoxFuel for new ways to reach potential MBA students.

Approach

FoxFuel recommended an emotional message direction for a more impactful call to professionals and students looking to take steps towards fulfilling their purpose professionally. 

Solution

FoxFuel created the integrated Build What You'll Become campaign to help recruit more students to Lispcomb's growing Middle Tennessee presence. It features a commercial, video testimonials, and a comprehensive lead generation campaign and assessment. The campaign has been a success in aiding recruiters and changing the conversation with local competitors.