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A time to rebuild.

Client

Barge Design Solutions

Services

Art Direction, Brand Development, Brand Strategy, Copywriting, Web Development

Industry

Building & Construction

Barge Waggoner Sumner Cannon opened their doors in 1955 with the desire to build a company centered on its people. That foundation continues to support the team and the vision moving forward.

Challenge

In 2016, an RFP was issued for the redesign of their website to coincide with the opening of their new office space in Nashville. It was clear that to remain competitive in their space, they would have to bring their brand up to date to match the quality of work that they have become known for.

Approach

FoxFuel realized that the name Barge, Waggoner, Sumner and Cannon was not only dated, but actually confused prospective clients. Between colleagues, clients, and competitors, they were simply known as Barge. Barge Design Solutions was a natural evolution that encompasses all of their services.

Solution

FoxFuel developed the new name along with a clearly defined value proposition and recruitment statements. These were followed by a new logo, business collateral, and website. FoxFuel also consulted on internal branding of meeting spaces, safety apparel, and environmental graphics for the new Nashville headquarters.