In Good Spirits

 

Classic, reliable, and oh so refreshing.

aka mint julep

Liquor of Choice: Four Roses Single Barrel

 

Ingredients

10 mint leaves, plus a sprig for garnish
1 1/2 teaspoons superfine sugar
Seltzer water
Crushed ice
2 1/2 ounces bourbon

Preparation

Place the mint leaves in bottom of old-fashioned glass and top with the sugar. Muddle until the leaves begin to break down. Add a splash of seltzer water, fill glass 3/4 full with crushed ice, and add the bourbon. Top with another splash of seltzer, stir, and garnish with a sprig of mint.

Where FoxFuel Gets Them

Rolf & Daughters

 


 

Glow for the Gold

On Saturday night, FoxFuel Creative was awarded Best in Show / Digital for work done for our friends at Glow Motion!

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We are pretty excited to add these golden beauties to our trophy case. A BIG thank you to our friends at Glow Motion for being the kind of client that isn’t afraid to push the envelope. When they came to us, they had a kickass product offering with a less-than-kick-ass website. They were looking for a way to better tell the story of what Glow Motion was delivering on the road at concerts, shows, and venues across the world.

 

“It’s difficult to combine design and function in a way that hasn’t been overdone or ubiquitous; this site answers those challenges with a well-executed and beautiful site.”

– ADDY Judge Jason Lee

 

With a sleek, clean, and responsive layout, the website showcases the quality, versatility, and general badassery of Glow Motion.

Show me the winner.

Congratulations to all our friends who took home awards at this year’s American Advertising Awards in Nashville!

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Investing in Young Creatives

Each year, the American Advertising Federation of Nashville puts on the Student ADDY Awards, honoring some of our city’s most talented and promising young creatives. Naturally, we are allll over that.

We support these students in two ways:

1. Sponsoring awards at the Student ADDYs.

This year’s entries were awesome. We are so glad we didn’t have to judge and just got to watch them get cool trophies. This year’s winners:

Best of Show – $500 scholarship and crystal trophy

Austin Reasonver
Muji Ad Campaign
Magazine Campaign
Nossi College of Art

Muji 3

Judge’s Favorites – Crystal trophy

Grace Pavlic
Beast
Illustration
Watkins College of Art, Design & Film

beastlowres

 

Chris Fornal
The Birds of Astrobrights
Packaging
Watkins College of Art, Design & Film

20170218_135946 1

 

Matthew Eason
Hop Tamale’s
Integrated Brand Identity Campaign
Middle Tennessee State University

Hop Tamale 2

 

Jake Kennedy
Lumen, the Lights Out Buddy
Packaging
Watkins College of Art, Design & Film

Lumen

 

Rising Star – $500 scholarship

Grace Pavlic
Watkins College of Art, Design & Film

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We liked these guys so much that we invited them to sit with us at the big kid ADDY Awards the following Saturday. It was pretty great.

See full list of winners.

 

2. Mentorship through our internship program.

When it comes to creativity, there’s only so much you can learn in a classroom. We give them real-world experience, creative freedom, and guidance that pushes them to see creativity in new ways. We also haven’t made anyone cry yet, so we’re doing pretty well.

Are you a creative student? Do you know a creative student? Do you know someone who looks young enough to be a creative student? Send them our way. We’re always looking for stellar interns to join the team.

Apply now!

 

Hutzel really loves getting his picture taken.

Hutzel-AAF

Live from Nashville, it’s Saturday Night!

When we were recruited to help out with the ADDYs, our first question was “do we get extra drink tickets?” … then we realized we’d just been invited to throw one of our favorite Nashville parties of the year, so we signed on the dotted line. 

At first, we tossed out the usual party theme ideas:

  • Enchanted Kingdom
  • Under the Sea
  • Casino Night
  • Joe’s 8th Birthday Party
  • The Avengers

Then we started to move past the high school prom vibe
and flexed those creative muscles a bit:

  • Laser Tag
  • Rave
  • Giant Game of Twister
  • Carnival where every tent is just a dunk tank with an
    ADDY-nominated CEO in the drop seat.

Then we spotted a tiny plastic hand that had fallen into a dusty corner, and we just knew just the prescription for our fever.

And so was born the 2017 ADDY Awards

 

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We spent the next several weeks watching Matt Foley’s motivational speeches and brushing up on our ape tit trivia. We got the shipment of cowbells and Spartan pom poms, so we’re just about set.

Hope you’ll join us for a night to remember.
Check it out.

WE ARE SO FREAKIN’ EXCITED

so-freakin-excited

6 Ways To Protect Company Culture

by Mary Timaeus

“Culture” is a bit of a buzzword for organizations right now, particularly for creative agencies. Leaders and HR managers throw the word around a lot, but based on the experiences the FoxFuel friends and members have had in other companies, most are missing the mark.

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We’ve found that when talking about company culture, organizations focus on the perks – free coffee, afternoon cornhole games, people in furry mascot costumes passing out beer – and those things are great, in fact, we have most of them at FoxFuel (still working on the fox costume). But those aren’t the things that establish good culture. All the perks in the world can’t make up for a petty coworker, a disrespectful boss, or a lazy team. Good culture is not rooted in perks, it’s rooted in values. Trust, respect, encouragement, etc. – these are the things that will make the difference for a team.

Now these can also turn to buzzwords pretty quickly, so we have a few practical ways to put them into action and facilitate strong culture in your company:

Do small stuff often.

Go to lunch together on Fridays or do a one minute plank at 4 p.m. every day. Doing small things together makes the big things like retreats and holiday parties more comfortable and genuine. Think of the small things as ice guards, keeping the vibes warm and cozy so icebreakers are never needed.

Stick with what you know.

Sometimes it’s fun to switch things up, like trading Friday lunch for a game of laser tag. But on the regular, it’s best to stick with what you know works. Is your office more into games and music? Don’t try to force them into kickball simply for the sake of shaking things up. Keep rolling with the good stuff till the appeal rubs off, then try something new.

Laser eyes at laser tag.

Laser eyes at laser tag.

Be inclusive.

Does someone have a dairy allergy? Have a few vegetarians around? Maybe there is Muslim on staff or several team members with families. A company picnic with burgers and pepperoni pizza at 6:30 p.m. on a Tuesday night during Ramadan probably isn’t the best way to bond. Sure, you might not be able to cater to everyone’s needs, but do your best to be considerate and as inclusive as possible.

Build traditions.

It’s the continuation of traditions that keep people together over years. Maybe you have some turnover, but the fact that you have a Thanksgiving meal together every year allows those who have moved on, those who are new, and those who have been there from the start to feel connected to each other and the foundation of the company.

Celebrate together.

We all have lives outside of work, but colleagues usually spend more time together than they spend with friends, roommates, significant others, etc. It’s important to bring life’s milestones into the workplace and take the time to celebrate together. Whether it’s a full baby shower or a simple grocery store cake, celebratory gestures let your coworkers know that you value them beyond their ability to get you that report on time.

FoxFuel baby shower.

FoxFuel baby shower.

Maintain healthy communication.

There’s nothing more disappointing than planning an amazing party just to have everyone walk around on eggshells or pair off into corners. The practice of healthy communication and feedback loops can prevent such instances and ensure that everyone feels comfortable to enjoy the party with each other.

Well, what are you waiting for? Go make your team not hate each other.

 

 


 

Good, Free Fun

Between beach vacations and eating out, summer can get expensive! So we asked some of our team about their favorite free summer activities.

Hammocking

Rachel’s Pick

Find two trees and string up a hammock. Whether it’s an ENO or a good old-fashioned rope hammock, you can’t beat swinging in the shade on a hot summer’s day.

 

Drinking Mojitos Under The Sun

John’s Pick

Pick some mint from your garden and grab your favorite glass; it’s time for porch-sitting and booze-drinking.

 

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Pool Time

Travis and Drew’s Pick

A day spent at the pool is a day well-spent. Also, the only proper way to enter a pool is by cannon ball.

 

Spikeball

Colton’s Pick

What happens went volleyball and trampolines meet? You get spikeball.

 

Boating and Grilling

Amelia’s Pick

This one requires a little cost up front, but if you’ve got a boat, nothing completes a day on the lake like a cookout with friends.

 

Hiking

Cody the Intern’s Pick

Get away from the city and hike through the woods. There are plenty of trails within an hour of Nashville.

 

Trail Running

Erica the Intern’s Pick

If hiking is too tame for you, lace up your shoes and start running. Just don’t trip on any logs.

 

Catching Lightning Bugs

Henry’s Pick

“I love how catching lightning bugs with the kids leads to a fork in the road. We either find a shoe box, build a habitat, and spend hours studying the bugs. Or, we let all the bugs go and diverge into a game of night time freeze tag or kick the can.” – Henry

 

Picnicking

Mary’s Pick

If you’ve never had a picnic with your friends at the Love Circle, what are you even doing with your life?

 

Swing Dancing

Kelsey’s Pick

Every Saturday night in Centennial Park, join a crowd of dancing fools for Big Band Dance.

 

Car Shows

Michael’s Pick

Motor on over to a car show this summer. Marvel at these feats of ingenuity and artistry. You’re sure to have a wheely good time. There’s a fun, free show in August in Chattanooga if you feel like gettin’ outta town.

Lipscomb Is Hiring a Director of Digital Marketing

FoxFuel recently landed Lipscomb College of Business as a client, and as we do with all good clients, we help them find top talent to flesh out their marketing teams.  Apply through their site, and feel free to CC me, or let me know that you’ve applied (you must apply through their site), and I can put in a good word. Here’s a few excerpts from their job posting:

Lipscomb_Logo.svg

Primary Responsibility:

Responsible for the ongoing development and management of all digital assets used in marketing including, but not limited to, the university marketing website(s) as well as social media/networking sites. The candidate must also have proven ability to effectively collaborate with partners across the university to implement digital content and online marketing activities that are aligned with the university’s brand, values and goals.

Job Related Skills:

  • Commitment to the University and its mission, programs, and future aspirations
  • Strong, collaborative, energetic individual with a deep personal commitment to the highest standards of ethics, confidentiality and professionalism
  • Strong organizational skills and an appreciation and attention to detail
  • Ability to communicate effectively with University representatives, parents, students, alumni, donors and representatives of the business community
  • Excellent oral and written communication skills

A results-oriented individual who demonstrates the ability to work well with people at all levels of an organization, warmly develops relationships with diverse constituencies, and simultaneously employs keen judgment.

Experience: A minimum of five to seven years experience in digital marketing.

Hiring Statement:

Lipscomb University is a private, Christian university associated with the fellowship of the Church of Christ and governed by religious tenets held by the Church of Christ. Preference will be given to applicants who are members of the Church of Christ.

Check out the full job posting here: Director of Digital Marketing.

Good luck.

A Note From The CEO: What I Love Most About FoxFuel Employees

We’re an organization made up of people I love. They are more important to me than our clients, our reputation, or even their specific role within our company. Things happen from time to time that let you step back and think about why you’re in this game, and why you invite others to join.  I’m flying back from a short turnaround trip and I started thinking about why we started FoxFuel, and why I love this bunch.

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Rachel was my first hire ever as a professional. She will tell you that was abundantly clear in our first year together. She’s kind and caring where I’m too aggressive and opinionated. She’s the yin to my yang and clients love her. She’s the buffer to my direct approach and our culture wouldn’t be the same without her.

John Paul is getting better and better at thinking about the big picture and identifying the creative elements to tack onto something to make it even better. He has his ear to the ground for new coding technologies and toolsets to help us keep staying at the bleeding edge of innovation in the digital space. He’s also the funniest FoxFueler and he’s amazingly self-aware. John Paul makes meta-level jokes that keep me rolling.

Travis is unbelievably thorough. I respect this as I have to review every project before it goes to a client and catch all the improvements that have to be made. Even though he’s not even a partner, he approaches his work like his own name is signed at the bottom of each website, and looks for opportunities to make each project sing.  He’s great at working with a team to nail the intent of the higher vision.  This dude isn’t a task checker, he thinks about the client and what they need.

(Our development team gets offers every other week or so and they don’t even entertain them. Offers from bigger agencies in the region to competitive shops right across the street. Our developers are unbelievably talented and thus, highly sought after once another shop see our portfolio of projects. Pretty proud to have them onboard.)

Kelsey loves all aspects of the agency life. She doesn’t just want to know what you have to do to be a good designer, she wants to know what you have to do to help the agency – in everything from accounting to strategy to coding. She’s made it clear that she’s committed to FoxFuel and I love that she wants to help build us into something great.

Henry has twice the professional experience and he served as the COO of another Nashville agency that I respected. He led a team at Dell for 12 years, yet, he stepped into his role at FoxFuel saying “I want to learn digital and help you all create beautiful work.”  He’s like a big brother to half of our account team, and I feel like we hit the lottery the day he asked to join the team.

Amelia moved a couple hundred miles just to work with us and I’m so glad she made the trek. I threw her in the deep end with a client who is difficult to impress (cough, Mike Kopp). She wins people over with her charm, attentiveness and follow-up on projects. She’s a peach.

Charlyn is the rock that can weather any storm. She takes critiques well, and she can adapt to almost any situation you throw at her. She’s competitive, which gives her this enviable drive, but she softens her interactions and layers in a reassuring confidence. Also, her son is probably my favorite three-year-old.

Andy left an independent freelancer role with some solid brands to join our team. He and I have a lot in common, although we approach things from opposite ends of the spectrum. He loves stepping up into responsibility and he’s not content to sit back and wait for you to ask something of him. He hit the ground running and that’s a necessity at FoxFuel.

Mary quite literally runs my life – professionally speaking. She is the most layered person at FoxFuel. You wouldn’t think that the girl that loves glitter and shimmies when excited would have gotten a tattoo after a man on the streets of Nepal said “Hey, you wanna tattoo? 10 bucks.” She’s got a servant’s heart and I wish I had more of her humble attitude.

Mary Ellen loves thinking about the end user and how creative interacts with digital. We desperately needed someone who could help bridge that gap and Mary Ellen is the woman to do it. She’s got a brain in both worlds and she’s going to do great things at FoxFuel.

Joe is the calm calculator behind the fury that is FoxFuel.  The dude brings some level-headed logic that is very much needed to my manic energy.  I could write about 5 pages on what both partners bring to the table, just know that this guy is the technical brain that makes much of our art come to life.

Michael is my foil and counterpart.  This guy brings the art to the passion I throw at things.  He’s got the highest emotional IQ of anyone at FoxFuel and he immediately knows how to craft a story in the perspective of the person you’re approaching.  The dude is also sarcastic to a level that rivals his wit, and his “narration of someone else’s daily thoughts” joke slays me every time.

To close, I love these folks. Thanks to this crew, I don’t go to work everyday, I go to hang out with friends and enjoy a day full of new experiences.  I hope your job offers the same.

Newcomer Agency of the Year Nominee

FoxFuel Creative Named Finalist in North American Excellence Awards

 

NASHVILLE, TENN. (Feb 2, 2016) – Nashville-based FoxFuel Creative announced today it is a top three nominee for the North American Excellence Awards Newcomer Agency of the Year.

Colton Finger Guns

PEW PEW PEW (Colton’s finger pistol noises)

(Here’s our actual FoxFuel inside the office language) Holy crap, we are BLOWING UP!

“We have clients that trust us and give us an open launchpad to conceptualize, execute and deliver on the great creative ideas that come from our collaboration,” said CEO Colton Mulligan.

“Six months ago we were working in my basement, then we moved into a Nashville high rise, and now we’ve been recognized by the North American Excellence Awards as a finalist for the Newcomer Agency of the Year. I can’t believe that we started from the bottom, and now we’re here.”

The North American Excellence Awards is a global organization which hosts a yearly award ceremony to honor the most outstanding achievements of marketing and communications professionals in the field. The jury is comprised of 30 leading professionals from companies like Visa, Coca-Cola, Marriott, and the Bill and Melinda Gates Foundation. This year, the organization received over 2,600 applications. 

Winners in other categories include:

  • Southwest Airlines – Communications Team of the Year
  • ESPN – Entertainment and Culture
  • Mars Food – Food and Beverage
  • Special Olympics World Games – Change Communication
  • Southern Comfort – Launch
  • Taylor Guitars – Relaunch 
  • PepsiCo – Issues and Reputation Management

A complete list can be found here.

These are the other winners—basically this is who we’ll get to celebrate with in April when we go to the New York awards show: Volvo, Dell, MasterCard, Visa, Epson, Whirlpool, Bank of America, Citi, Unilever, Novartis, Maytag, Boston Market, Colgate-Palmolive, Microsoft, Samsung, ConAgra, Subaru, Philips, Delta Faucet, CSX, Lockheed Martin, and KAYAK.

To be honest we don’t really know why we won, but here are some projects we think had something to do with it (or check out this weird blog post Colton wrote explaining what we do, by comparing it to his philosophy on dating in Nashville).

Saint Thomas Health
Nashville Goes Red

FoxFuel-work-NashvilleGoesRed

Agent Village
Real Estate Web App

FoxFuel-work-AgentVillage
Saint Thomas Health
SaintThomasDoctors.com

FoxFuel-work-SaintThomasMedicalPartners

Oceans Healthcare
OceansHealthcare.com

FoxFuel-work-Oceans
Ben Folds
BenFolds.com

FoxFuel-work-BenFolds
Kid President
Kid President Live

FoxFuel-work-KidPresident

About FoxFuel Creative

Creativity is best when it is simple, honest and based on strategy. Through collaboration with our clients’ experience and FoxFuel’s marketing expertise, we make relevant and powerful connections with an intended audience. Founded on January 1, 2015, we are located in the L&C tower at 401 Church Street Suite 1400, Nashville, TN 37219. More at foxfuelcreative.com.

Contact:
Colton Mulligan
CEO, FoxFuel Creative LLC
(615) 933-9369
info@foxfuelcreative.com

Download our media kit.

8 Ways Our 8 Employees Like To Spend Their Nashville Summers

Stones River Greenway

Travis’ Pick

Nashville has some killer greenways in and around the city. Perfect for dog walkers, active families, or introverts who are tired of peopling and need to escape for a time. 

 


Swing Dancing at Centennial Park (or Anywhere Else)

Kelsey’s Pick

You can swing dance anywhere there’s music, but if you prefer not to dance alone for once, we highly recommend the Big Band Dances every Saturday night at Centennial.

 


Car Shows

Hutzel’s Pick

There are car shows across the state of Tennessee throughout the year, including the International Auto Show in November. This summer, there are a few great ones here in Nashville like the 3rd Annual Auto Fair & Swap Meet or Ink N Iron at Bicentennial Mall Park.

Oh, and if you’re into weird old cars, you definitely have to check out this gem: Lane Motor Museum.

 


Live On The Green

Cody’s Pick

Live on the Green

You’ve heard of it, it’s on everyone’s list. But it’s just so good! It kicks off a little later in the summer, but in the meantime, check out the lineup that was just announced!

 


Take A Long Ride On My Motorbike

Colton’s Pick

 

Colton’s trying desperately to be more hipster, so in addition to his new skinny jeans and his mustache pomade, he’s spending warm summer nights downtown on his 1980 Honda CM400T. 

 


Cheekwood Garden Exhibits

Joe’s Pick 

Cheekwood has some amazing programs and exhibits lined up this summer, including a 23-foot cast iron head as part of Jaume Plensa’s Human Landscape exhibit.

 


Full Moon Pickin’ Parties

John’s Pick

This year is the 15th anniversary of the Full Moon Pickin’ Parties in Warner Park! Music lovers and musicians alike get together once a month for some mighty fine bluegrass throughout the park.

 


Waterfalls

Rachel’s Pick

There are 12 incredible waterfalls within two hours of Nashville. You’re welcome.