Introducing: The Interns

Being an intern is “fun.” Sometimes we feel completely and utterly lost but mostly excited to learn.

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Being an intern is like learning how to swim by being pushed into a pool; you freak out at first but then you learn pretty fast and there’s usually a lifeguard close by if you need help. This summer, FoxFuel shoved three young noobs in the deep end…

 

Intern 1: Taylor Wurth

University of Kentucky

This sarcastic but sweet Marketing intern is a student of Marketing and Management, International Business, and Social Enterprises at the University of Kentucky. This hip, young mamma jamma is creative, detail-oriented, and has a Gilmore Girls quote for literally every situation. When asked what Hogwarts house she would belong to, she said “Hufflepuff” and I trusted her because Hufflepuffs seem to always know that they’re Hufflepuffs. Taylor has high spirits, loves football, and told me that she is “confident that [her] bloodstream is 50% sweet tea and 50% coffee.” I said, “I don’t believe you.”

Intern 2: Sydney Moore

University of Tennessee

Sydney’s a quick-learning, Disney-loving, Marketing Intern. She is brought to you by UT Knoxville where she is earning a degree in Advertising with a double minor in Business and Psychology. This jive-time turkey is always on time, likes to touch cats, and can type SEVENTY words per minute (color yourselves impressed). When I asked her what Hogwarts House she would be in, she said “I’ve never been a big Harry Potter fan,” and then spelled Gryffindor wrong. We’re not mad Sydney, we’re just disappointed.

And finally…

Intern 3: Mason Schmitt

Belmont University

Oh hi, that’s me. I’m Mason. I’m just your typical teen (in her twenties). I love to garden, knit, bake treats for my grandkids, and feed the birds. You know, just normal #TeenStuff. I tell people that I am a senior songwriting major (seriously, who let me in here) at Belmont University, which is a true fact. I also tell people that John Stamos is my dad, which is not true but gets a laugh approximately an eighth of the time.

 

Altogether, we make the 2017 Summer Swim Team at FoxFuel. Though sometimes we feel like little baby business birds, nodding and pretending to know what a UVP is, we were recently reminded that we did not just stumble in off of the street but were in fact chosen for these positions. It takes more than an impressive resume and a fancy skill or two to catch a Fox’s eye. These guys look for a potential and posture for growth. So far, they’ve been pretty great teachers, and we all feel excited to be part of a kickass team!

 

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Taylor (left), Mason (middle), Sydney (right)

We need a fall intern to add to the pack

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We believe creativity is best when it is simple, honest, and based on strategy. Through collaboration with our client’s experience and our marketing expertise, we make relevant and powerful connections with an intended audience.

As a FoxFuel Intern, you’ll have insight into all the inner workings of a fast-paced, small agency. We do everything from branding to marketing strategy to web development. We value hard work, great ideas, and team spirit. If you’re looking to gain experience, make connections, and aren’t above wiping down the conference table and making coffee, a FoxFuel Creative internship is for you.


Deadlines:

  • Applications: 1st week in May – 4th week in July
  • Decision: 1st week in August
  • Internship: 2nd week in September – 2nd week in December (12 hours/wk)

Position Details:

  • Well-rounded with great attitude
  • Will serve as general agency intern, reporting to all departments, but able to utilize specialized skill set
  • There will be a formal review process at 3 weeks in which the internship may be terminated should the intern fail to meet requirements and expressed expectations
  • Paid internship, class credit available

To apply, send your resume, cover letter, portfolio, and a short video to mary@foxfuelcreative.com. Your video should answer the following questions:

  1. What are your career goals?
  2. What are you good at professionally?
  3. What do you suck at professionally?
  4. Why do you want to intern at FoxFuel?

And make sure you read this blog about how to be a great intern.

Weeding Through Worthless Webinars

We loaded up on webinars, luncheons, and trainings over the past month, looking for folks who are putting out truly valuable content on a regular basis. Here’s what we found:


1. There is a lot of really terrible content out there.

A quick Google search for “marketing webinar” generates 47,300,000 results. 47 MILLION! And news flash: just because a result is on the first page, doesn’t mean it’s the best. Quick-fix searches won’t cut it, you’ve got to spend some time getting to know the folks you’re dealing with.

√ Start exploring sources based on your greatest needs.
√ Get as specific as possible with your searches.
√ And ask the experts around you for recommendations.

It’s rare that we stumble across a random webinar or speaker that’s worth more than the time we lose. The events that offer the most value are almost always recommended by our friends and colleagues (many of which you’ll find we recommend in #3).

 

2.HubSpot is a beautiful dangerous beast.

HubSpot is a content machine. With 4.5M monthly visitors to their blog, countless webinars, and regular conferences, they’re cranking out more content than anyone could keep up with. And for the most part, they can offer some great value (we’re particularly fond of the Inbound Marketing Report they put out each year), but it’s very easy to get sucked into stats and catchy headlines that don’t actually apply to your business. 

For example, if you just started looking into the value of SEO last week, you probably don’t need to jump into Latent Semantic Indexing quite yet. Or, if you’re in no way responsible for creating design or visuals for your brand, you probably don’t need to attend a webinar for Photoshop power users.

We recommend going in with a game plan. Don’t just start clicking before you know the play–figure out what topics will help you most in the position you’re in, and ONLY click relevant articles or webinars. You may want a teammate on the line with you to make sure you don’t spend the next 4 hours reading about the history of clipart or 34 LinkedIn features you’ll never use.

 

3. Nashville is full of brilliant people.

We may be a tad biased, but to ignore the talent and creativity that surrounds you is just plain dumb. So, we can’t end without recommending some of our favorite orgs offering opportunity to learn and grow right here in Nashville.

Creative Mornings
Free
Monthly
No membership required
Great speakers
Free coffee and donuts 

Nashville Junior Chamber – Membership Meetings
Free
Monthly
No membership required
Great speakers (organized by FoxFuel’s own Colton Mulligan)
Free Yazoo booze 

Nashville Cab!e
Ticketed
Array of both events and training opportunities
Always highlighting and engaging amazing powerful women
Members get access to exclusive events and discounts on regular luncheons

Nashville American Marketing Association (NAMA) – Power Lunches
Ticketed
Monthly
Great Speakers
Membership discount

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In Good Spirits

 

Classic, reliable, and oh so refreshing.

aka mint julep

Liquor of Choice: Four Roses Single Barrel

 

Ingredients

10 mint leaves, plus a sprig for garnish
1 1/2 teaspoons superfine sugar
Seltzer water
Crushed ice
2 1/2 ounces bourbon

Preparation

Place the mint leaves in bottom of old-fashioned glass and top with the sugar. Muddle until the leaves begin to break down. Add a splash of seltzer water, fill glass 3/4 full with crushed ice, and add the bourbon. Top with another splash of seltzer, stir, and garnish with a sprig of mint.

Where FoxFuel Gets Them

Rolf & Daughters

 


 

Glow for the Gold

On Saturday night, FoxFuel Creative was awarded Best in Show / Digital for work done for our friends at Glow Motion!

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We are pretty excited to add these golden beauties to our trophy case. A BIG thank you to our friends at Glow Motion for being the kind of client that isn’t afraid to push the envelope. When they came to us, they had a kickass product offering with a less-than-kick-ass website. They were looking for a way to better tell the story of what Glow Motion was delivering on the road at concerts, shows, and venues across the world.

 

“It’s difficult to combine design and function in a way that hasn’t been overdone or ubiquitous; this site answers those challenges with a well-executed and beautiful site.”

– ADDY Judge Jason Lee

 

With a sleek, clean, and responsive layout, the website showcases the quality, versatility, and general badassery of Glow Motion.

Show me the winner.

Congratulations to all our friends who took home awards at this year’s American Advertising Awards in Nashville!

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Investing in Young Creatives

Each year, the American Advertising Federation of Nashville puts on the Student ADDY Awards, honoring some of our city’s most talented and promising young creatives. Naturally, we are allll over that.

We support these students in two ways:

1. Sponsoring awards at the Student ADDYs.

This year’s entries were awesome. We are so glad we didn’t have to judge and just got to watch them get cool trophies. This year’s winners:

Best of Show – $500 scholarship and crystal trophy

Austin Reasonver
Muji Ad Campaign
Magazine Campaign
Nossi College of Art

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Judge’s Favorites – Crystal trophy

Grace Pavlic
Beast
Illustration
Watkins College of Art, Design & Film

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Chris Fornal
The Birds of Astrobrights
Packaging
Watkins College of Art, Design & Film

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Matthew Eason
Hop Tamale’s
Integrated Brand Identity Campaign
Middle Tennessee State University

Hop Tamale 2

 

Jake Kennedy
Lumen, the Lights Out Buddy
Packaging
Watkins College of Art, Design & Film

Lumen

 

Rising Star – $500 scholarship

Grace Pavlic
Watkins College of Art, Design & Film

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We liked these guys so much that we invited them to sit with us at the big kid ADDY Awards the following Saturday. It was pretty great.

See full list of winners.

 

2. Mentorship through our internship program.

When it comes to creativity, there’s only so much you can learn in a classroom. We give them real-world experience, creative freedom, and guidance that pushes them to see creativity in new ways. We also haven’t made anyone cry yet, so we’re doing pretty well.

Are you a creative student? Do you know a creative student? Do you know someone who looks young enough to be a creative student? Send them our way. We’re always looking for stellar interns to join the team.

Apply now!

 

Hutzel really loves getting his picture taken.

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Live from Nashville, it’s Saturday Night!

When we were recruited to help out with the ADDYs, our first question was “do we get extra drink tickets?” … then we realized we’d just been invited to throw one of our favorite Nashville parties of the year, so we signed on the dotted line. 

At first, we tossed out the usual party theme ideas:

  • Enchanted Kingdom
  • Under the Sea
  • Casino Night
  • Joe’s 8th Birthday Party
  • The Avengers

Then we started to move past the high school prom vibe
and flexed those creative muscles a bit:

  • Laser Tag
  • Rave
  • Giant Game of Twister
  • Carnival where every tent is just a dunk tank with an
    ADDY-nominated CEO in the drop seat.

Then we spotted a tiny plastic hand that had fallen into a dusty corner, and we just knew just the prescription for our fever.

And so was born the 2017 ADDY Awards

 

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We spent the next several weeks watching Matt Foley’s motivational speeches and brushing up on our ape tit trivia. We got the shipment of cowbells and Spartan pom poms, so we’re just about set.

Hope you’ll join us for a night to remember.
Check it out.

WE ARE SO FREAKIN’ EXCITED

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6 Ways To Protect Company Culture

by Mary Timaeus

“Culture” is a bit of a buzzword for organizations right now, particularly for creative agencies. Leaders and HR managers throw the word around a lot, but based on the experiences the FoxFuel friends and members have had in other companies, most are missing the mark.

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We’ve found that when talking about company culture, organizations focus on the perks – free coffee, afternoon cornhole games, people in furry mascot costumes passing out beer – and those things are great, in fact, we have most of them at FoxFuel (still working on the fox costume). But those aren’t the things that establish good culture. All the perks in the world can’t make up for a petty coworker, a disrespectful boss, or a lazy team. Good culture is not rooted in perks, it’s rooted in values. Trust, respect, encouragement, etc. – these are the things that will make the difference for a team.

Now these can also turn to buzzwords pretty quickly, so we have a few practical ways to put them into action and facilitate strong culture in your company:

Do small stuff often.

Go to lunch together on Fridays or do a one minute plank at 4 p.m. every day. Doing small things together makes the big things like retreats and holiday parties more comfortable and genuine. Think of the small things as ice guards, keeping the vibes warm and cozy so icebreakers are never needed.

Stick with what you know.

Sometimes it’s fun to switch things up, like trading Friday lunch for a game of laser tag. But on the regular, it’s best to stick with what you know works. Is your office more into games and music? Don’t try to force them into kickball simply for the sake of shaking things up. Keep rolling with the good stuff till the appeal rubs off, then try something new.

Laser eyes at laser tag.

Laser eyes at laser tag.

Be inclusive.

Does someone have a dairy allergy? Have a few vegetarians around? Maybe there is Muslim on staff or several team members with families. A company picnic with burgers and pepperoni pizza at 6:30 p.m. on a Tuesday night during Ramadan probably isn’t the best way to bond. Sure, you might not be able to cater to everyone’s needs, but do your best to be considerate and as inclusive as possible.

Build traditions.

It’s the continuation of traditions that keep people together over years. Maybe you have some turnover, but the fact that you have a Thanksgiving meal together every year allows those who have moved on, those who are new, and those who have been there from the start to feel connected to each other and the foundation of the company.

Celebrate together.

We all have lives outside of work, but colleagues usually spend more time together than they spend with friends, roommates, significant others, etc. It’s important to bring life’s milestones into the workplace and take the time to celebrate together. Whether it’s a full baby shower or a simple grocery store cake, celebratory gestures let your coworkers know that you value them beyond their ability to get you that report on time.

FoxFuel baby shower.

FoxFuel baby shower.

Maintain healthy communication.

There’s nothing more disappointing than planning an amazing party just to have everyone walk around on eggshells or pair off into corners. The practice of healthy communication and feedback loops can prevent such instances and ensure that everyone feels comfortable to enjoy the party with each other.

Well, what are you waiting for? Go make your team not hate each other.

 

 


 

Good, Free Fun

Between beach vacations and eating out, summer can get expensive! So we asked some of our team about their favorite free summer activities.

Hammocking

Rachel’s Pick

Find two trees and string up a hammock. Whether it’s an ENO or a good old-fashioned rope hammock, you can’t beat swinging in the shade on a hot summer’s day.

 

Drinking Mojitos Under The Sun

John’s Pick

Pick some mint from your garden and grab your favorite glass; it’s time for porch-sitting and booze-drinking.

 

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Pool Time

Travis and Drew’s Pick

A day spent at the pool is a day well-spent. Also, the only proper way to enter a pool is by cannon ball.

 

Spikeball

Colton’s Pick

What happens went volleyball and trampolines meet? You get spikeball.

 

Boating and Grilling

Amelia’s Pick

This one requires a little cost up front, but if you’ve got a boat, nothing completes a day on the lake like a cookout with friends.

 

Hiking

Cody the Intern’s Pick

Get away from the city and hike through the woods. There are plenty of trails within an hour of Nashville.

 

Trail Running

Erica the Intern’s Pick

If hiking is too tame for you, lace up your shoes and start running. Just don’t trip on any logs.

 

Catching Lightning Bugs

Henry’s Pick

“I love how catching lightning bugs with the kids leads to a fork in the road. We either find a shoe box, build a habitat, and spend hours studying the bugs. Or, we let all the bugs go and diverge into a game of night time freeze tag or kick the can.” – Henry

 

Picnicking

Mary’s Pick

If you’ve never had a picnic with your friends at the Love Circle, what are you even doing with your life?

 

Swing Dancing

Kelsey’s Pick

Every Saturday night in Centennial Park, join a crowd of dancing fools for Big Band Dance.

 

Car Shows

Michael’s Pick

Motor on over to a car show this summer. Marvel at these feats of ingenuity and artistry. You’re sure to have a wheely good time. There’s a fun, free show in August in Chattanooga if you feel like gettin’ outta town.

Lipscomb Is Hiring a Director of Digital Marketing

FoxFuel recently landed Lipscomb College of Business as a client, and as we do with all good clients, we help them find top talent to flesh out their marketing teams.  Apply through their site, and feel free to CC me, or let me know that you’ve applied (you must apply through their site), and I can put in a good word. Here’s a few excerpts from their job posting:

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Primary Responsibility:

Responsible for the ongoing development and management of all digital assets used in marketing including, but not limited to, the university marketing website(s) as well as social media/networking sites. The candidate must also have proven ability to effectively collaborate with partners across the university to implement digital content and online marketing activities that are aligned with the university’s brand, values and goals.

Job Related Skills:

  • Commitment to the University and its mission, programs, and future aspirations
  • Strong, collaborative, energetic individual with a deep personal commitment to the highest standards of ethics, confidentiality and professionalism
  • Strong organizational skills and an appreciation and attention to detail
  • Ability to communicate effectively with University representatives, parents, students, alumni, donors and representatives of the business community
  • Excellent oral and written communication skills

A results-oriented individual who demonstrates the ability to work well with people at all levels of an organization, warmly develops relationships with diverse constituencies, and simultaneously employs keen judgment.

Experience: A minimum of five to seven years experience in digital marketing.

Hiring Statement:

Lipscomb University is a private, Christian university associated with the fellowship of the Church of Christ and governed by religious tenets held by the Church of Christ. Preference will be given to applicants who are members of the Church of Christ.

Check out the full job posting here: Director of Digital Marketing.

Good luck.