Introducing: The Interns

Being an intern is “fun.” Sometimes we feel completely and utterly lost but mostly excited to learn.

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Being an intern is like learning how to swim by being pushed into a pool; you freak out at first but then you learn pretty fast and there’s usually a lifeguard close by if you need help. This summer, FoxFuel shoved three young noobs in the deep end…

 

Intern 1: Taylor Wurth

University of Kentucky

This sarcastic but sweet Marketing intern is a student of Marketing and Management, International Business, and Social Enterprises at the University of Kentucky. This hip, young mamma jamma is creative, detail-oriented, and has a Gilmore Girls quote for literally every situation. When asked what Hogwarts house she would belong to, she said “Hufflepuff” and I trusted her because Hufflepuffs seem to always know that they’re Hufflepuffs. Taylor has high spirits, loves football, and told me that she is “confident that [her] bloodstream is 50% sweet tea and 50% coffee.” I said, “I don’t believe you.”

Intern 2: Sydney Moore

University of Tennessee

Sydney’s a quick-learning, Disney-loving, Marketing Intern. She is brought to you by UT Knoxville where she is earning a degree in Advertising with a double minor in Business and Psychology. This jive-time turkey is always on time, likes to touch cats, and can type SEVENTY words per minute (color yourselves impressed). When I asked her what Hogwarts House she would be in, she said “I’ve never been a big Harry Potter fan,” and then spelled Gryffindor wrong. We’re not mad Sydney, we’re just disappointed.

And finally…

Intern 3: Mason Schmitt

Belmont University

Oh hi, that’s me. I’m Mason. I’m just your typical teen (in her twenties). I love to garden, knit, bake treats for my grandkids, and feed the birds. You know, just normal #TeenStuff. I tell people that I am a senior songwriting major (seriously, who let me in here) at Belmont University, which is a true fact. I also tell people that John Stamos is my dad, which is not true but gets a laugh approximately an eighth of the time.

 

Altogether, we make the 2017 Summer Swim Team at FoxFuel. Though sometimes we feel like little baby business birds, nodding and pretending to know what a UVP is, we were recently reminded that we did not just stumble in off of the street but were in fact chosen for these positions. It takes more than an impressive resume and a fancy skill or two to catch a Fox’s eye. These guys look for a potential and posture for growth. So far, they’ve been pretty great teachers, and we all feel excited to be part of a kickass team!

 

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Taylor (left), Mason (middle), Sydney (right)

Paid Internship: Join The Skulk (group of foxes)

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We believe creativity is best when it is simple, honest, and based on strategy. Through collaboration with our client’s experience and our marketing expertise, we make relevant and powerful connections with an intended audience.

As a FoxFuel Intern, you’ll have insight into all the inner workings of a fast-paced, small agency. We do everything from branding to marketing strategy to web development. We value hard work, great ideas, and team spirit. If you’re looking to gain experience, make connections, and aren’t above wiping down the conference table and making coffee, a FoxFuel Creative internship is for you.


Deadlines:

  • Accepting applications: 1st week in May – 1st week in August
  • Decision: 3rd week in August
  • Internship: 1st week in September – 1st week in December (12 hours/wk)

Position Details:

  • Well-rounded with great attitude
  • Will serve as general agency intern, reporting to all departments, but able to utilize specialized skill set
  • There will be a formal review process at 3 weeks in which the internship may be terminated should the intern fail to meet requirements and expressed expectations
  • Paid internship, class credit available

To apply, send your resume, cover letter, portfolio, and a short video to kelsey@foxfuelcreative.com. Your video should answer the following questions:

  1. What are your career goals?
  2. What are you good at professionally?
  3. What do you suck at professionally?
  4. Why do you want to intern at FoxFuel?

And make sure you read this blog about how to be a great intern.

Investing in Young Creatives

Each year, the American Advertising Federation of Nashville puts on the Student ADDY Awards, honoring some of our city’s most talented and promising young creatives. Naturally, we are allll over that.

We support these students in two ways:

1. Sponsoring awards at the Student ADDYs.

This year’s entries were awesome. We are so glad we didn’t have to judge and just got to watch them get cool trophies. This year’s winners:

Best of Show – $500 scholarship and crystal trophy

Austin Reasonver
Muji Ad Campaign
Magazine Campaign
Nossi College of Art

Muji 3

Judge’s Favorites – Crystal trophy

Grace Pavlic
Beast
Illustration
Watkins College of Art, Design & Film

beastlowres

 

Chris Fornal
The Birds of Astrobrights
Packaging
Watkins College of Art, Design & Film

20170218_135946 1

 

Matthew Eason
Hop Tamale’s
Integrated Brand Identity Campaign
Middle Tennessee State University

Hop Tamale 2

 

Jake Kennedy
Lumen, the Lights Out Buddy
Packaging
Watkins College of Art, Design & Film

Lumen

 

Rising Star – $500 scholarship

Grace Pavlic
Watkins College of Art, Design & Film

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We liked these guys so much that we invited them to sit with us at the big kid ADDY Awards the following Saturday. It was pretty great.

See full list of winners.

 

2. Mentorship through our internship program.

When it comes to creativity, there’s only so much you can learn in a classroom. We give them real-world experience, creative freedom, and guidance that pushes them to see creativity in new ways. We also haven’t made anyone cry yet, so we’re doing pretty well.

Are you a creative student? Do you know a creative student? Do you know someone who looks young enough to be a creative student? Send them our way. We’re always looking for stellar interns to join the team.

Apply now!

 

Hutzel really loves getting his picture taken.

Hutzel-AAF

All You Need To Know To Be A Great Intern

by Kelsey Greer

It was the summer of 2014, and home I went to Knoxville, Tennessee for my last summer of studenthood before plunging into the professional world. I ended up with two amazing internship opportunities working for HGTV in the creative department and at Designsensory, a moderately sized and very successful design shop. Through that experience as an intern, and my more recent experience as an intern-herder a supervisor, I have a few tips for students who want to make the most out of their internship and avoid making people angry.

Kristofferson

I’m writing to you, dear student, because I care. I want you to be the best you can be at the thing you’ve devoted the last four years of your life to. College is hard and stressful at times, but keeping your end goal in mind—an amazing career, a life of travel, starting and supporting a family—gives perspective to hard work.

I am so thankful for all the nights I stayed up until 4am in the art building at MTSU. It taught me to do whatever it takes to get a project done. I’m thankful for all the showers I neglected to take, stinky as I was, because I couldn’t tear myself away from the computer screen. I’m happy that my design professor made us do 200+ thumbnail sketches, all with different mediums, so we’d learn that the best idea isn’t always the first idea. I’ve been where you are and I care about the up-and-coming designers and creatives. There’s room for all of us at the top, so why don’t we help each other up? A rising tide lifts all boats (cliche alert).

So here we go—how to be a great intern:

Askin’ All Them Questions

There are no dumb questions, only dumb people who don’t ask questions. You get smarter by asking questions. Questions show you care. Questions show you’re trying to understand the task at hand. Never be afraid to ask. If someone gives you a mean answer, let their attitude issues roll off your back and look for the truth or value in what they’re saying. Ask questions.

Time After Time

It takes no skill to be on time. It takes a little planning and a little luck sometimes—especially in Nashville traffic—but not a whole lot more. People notice when you’re the eager intern who’s always ready 10 minutes early. Don’t disrespect yourself or the job by being late. Be on time.

Talk to Me, Baby

If, God forbid, you are running late, let your supervisor know! Communication is essential to be an effective intern and employee. Let people know what is happening around you and to you so you can do your job better. Send an email. Make a phone call. Send a carrier pigeon. Communicate well.

“Don’t point that gun at him, he’s an unpaid intern.”
—Steve Zissou

What’s Wrong With Being Confident? Oh-oh-oh

Admittedly, this is the hardest one. It’s really easy to feel worthless when you’re in a room full of people you admire with skill sets way more vast than your own. But remember, you are an intern there for a reason—they chose you! You are there to learn and to be challenged. Remember all the late nights and hard work you’ve put in at school. That is your training. Maybe this is your race. One of the most encouraging things a creative director has said to me was, “You have infinite skill. You can do this.”

You have the knowledge, just put it to use! Along with being confident, speak up and offer ideas. You are creative and smart, and by golly, people like you. You bring a different perspective to the game and can offer ideas and solutions that no one else can. Be confident.

Call Me Beep Me If You Wanna Reach Me

Keep in touch with the people you interned with, they may become your employers or coworkers down the road. Twice a year, check in with your old supervisor. See what’s been going on at the company, and if you want to work there, see how you can offer help. Don’t only stay connected with your intern supervisors, but also stay connected to your old professors. I got my first professional design job from a someone my college professor connected me to.

You’re in this internship to learn from real world experience, but you’re also there to make connections with people with more experience and know-how than you. You should buy your supervisor lunch or coffee if you want to learn more about what they do. You can learn so much from having an intentional conversation with someone who’s further down the road in their career, and these opportunities don’t always come up while on the job because work can get in the way.

Another group to stay connected with: your classmates. They can offer more support and information than anyone out there. They know your station in life and what you’re going through. They’ll let you know when they hear of an open position. Stay connected.

Life Aquatic

Work Work Work Work Work

You’re an intern, not the president. Get down and dirty and don’t expect to do glamorous work all the time. Working hard at the little things can show that you’re worthy of working on the bigger things. Here at FoxFuel, no one is too good to unload the dishwasher—our Chief Creative Officer, one of the partners and founders of this company, does it almost every day! At a small business like ours, it’s an “all hands on deck” situation. If a client is coming in and the table needs to be wiped off, someone wipes the table. It’s not about ego or your fancy position at the company. It’s about taking pride in the company and doing whatever it takes to make it work. Do the dirty work.

Teach Me How To Dougie

Lastly, and most importantly, be teachable. No one knows everything. There’s always a different way, and sometimes a better way, to do something. If you start to think you know everything, you are sabotaging yourself. You will stagnate. You will alienate yourself. Let others help you reach a higher potential. Don’t shut the door to growth by thinking you know best. Don’t take direction personally, but take it seriously. Be teachable.

 

So there it is. The secrets to success. Show us what you’re good at. Apply at FoxFuel, apply at that dream company. But one note before you go…you are accountable for what you get when you walk away from an internship. If you don’t seize the opportunity, no one is going to hand it to you. So go get it!

P.S. you should probably apply to be a FoxFuel intern!

Content Internship

Life Aquatic

Who You Are:

The Content Intern works with the content team to develop strategy, create content, and manage engagement for social media. The chosen candidate will be driven, competitive, and ambitious, seeking opportunity for growth in a dynamic, exciting, and fast-paced environment.

You Definitely Have:

  • Proof of enrollment in a degree-seeking college program in marketing, communications, journalism, or related field, or recently graduated
  • Outstanding writing and communication skills
  • Demonstrated passion and knowledge of social media
  • Attention to detail
  • Strong ability to respond and adapt to unexpected change
  • A picture of a fox you carry around in your wallet

You Probably Have:

  • Experience using social media as a marketing tool
  • Knowledge of best practices on social media and AP style
  • Organizational skills
  • Blogging experience
  • Experience and/or interest in public relations
  • A “Yes, And” attitude, willing to jump in and help where needed

What You’ll Do:

  • Search for and create engaging content to share on social media
  • Build community interest through Facebook, Twitter, LinkedIn, and other social media channels via updates/discussions
  • Research social media landscape
  • Track and share insights with the team
  • Explore new online media tools
  • Work with the creative team to learn and stay true to client brand standards
  • Take the fox on walks (That is, when we get a pet fox.)

To apply, send your resume, cover letter, two writing samples, and a short video to mary@foxfuelcreative.com. Your video should answer the following questions:

  1. What are your career goals?
  2. What are you good at professionally?
  3. What do you suck at professionally?
  4. Why do you want to intern at FoxFuel?

And make sure you read this blog about how to be a great intern.

Videography Internship

Life Aquatic

Who You Are:

The Video Intern will be a junior or senior working toward a degree in design, video, marketing, communications, or a related creative field, or a recent graduate (within a year). The chosen candidate will be driven, competitive, and ambitious, seeking opportunity for growth in a dynamic, exciting, and fast-paced environment.

You Definitely Have:

  • Some mad video and editing skills, both visually and conceptually
  • Access to a computer and software
  • Strong understanding of the principles of video and editing
  • Strong ability to manage time and meet deadlines
  • Desire to learn
  • Positive attitude
  • A good sense of humor
  • A picture of a fox you carry around in your wallet

You Probably Have:

  • Experience outside of the classroom
  • Knowledge of the latest in the world of motion design and video
  • Awesome whiteboard skills
  • A “Yes, And” attitude, willing to jump in and help where needed

What You’ll Do:

  • Work with the design team to make cool stuff
  • Assist with planning of photo/video shoots and post-production
  • Travel locally to photo and video shoots
  • Other projects as requested
  • Walk the fox (That is, when we get a pet fox.)

To apply, send your resume, cover letter, portfolio, and a short video to mary@foxfuelcreative.com. Your video should answer the following questions:

  1. What are your career goals?
  2. What are you good at professionally?
  3. What do you suck at professionally?
  4. Why do you want to intern at FoxFuel?

And make sure you read this blog about how to be a great intern.

Design Internship

Life Aquatic

Who You Are:

The Design Intern will be a junior or senior working toward a degree in design, marketing, communications, or a related creative field, or a recent graduate (within a year). The chosen candidate will be driven, competitive, and ambitious, seeking opportunity for growth in a dynamic, exciting, and fast-paced environment.

You Definitely Have:

  • Strong understanding of Adobe Creative Suite (specifically Photoshop, Illustrator, and InDesign)
  • Some mad design skills, both visually and conceptually
  • Access to a computer and design software
  • Strong understanding of the principles of design
  • Strong ability to manage time and meet deadlines
  • Desire to learn
  • Positive attitude
  • A good sense of humor
  • A picture of a fox you carry around in your wallet

You Probably Have:

  • Experience outside of the classroom
  • Knowledge of the latest in the world of design
  • Awesome whiteboard skills
  • A “Yes, And” attitude, willing to jump in and help where needed

What You’ll Do:

  • Work with the design team to learn and stay true to client brand standards
  • Design for social media campaigns
  • Design for email campaigns
  • Design for websites
  • Design for print
  • Other projects as requested
  • Walk the fox (That is, when we get a pet fox.)

To apply, send your resume, cover letter, portfolio, and a short video to mary@foxfuelcreative.com. Your video should answer the following questions:

  1. What are your career goals?
  2. What are you good at professionally?
  3. What do you suck at professionally?
  4. Why do you want to intern at FoxFuel?

And make sure you read this blog about how to be a great intern.

Photography Internship

Life Aquatic

Who You Are:

The Photography Intern will be a junior or senior working toward a degree in photography, design, marketing, communications, or a related creative field, or a recent graduate (within a year). The chosen candidate will be driven, competitive, and ambitious, seeking opportunity for growth in a dynamic, exciting, and fast-paced environment.

You Definitely Have:

  • Basic understanding of Adobe Creative Suite
  • Some mad photography skills, both visually and conceptually
  • Access to a camera and computer
  • Strong understanding of the principles of photography
  • Strong ability to manage time and meet deadlines
  • Desire to learn
  • Positive attitude
  • A good sense of humor
  • A picture of a fox you carry around in your wallet

You Probably Have:

  • Experience outside of the classroom
  • Knowledge of the latest in the world of design
  • Awesome whiteboard skills
  • A “Yes, And” attitude, willing to jump in and help where needed

What You’ll Do:

  • Work with the design team to incorporate photography into creative collateral
  • Scour the internet for appropriate stock photography, or make some yourself
  • Assist with planning of photoshoots and post-production
  • Travel locally to photoshoots
  • Other projects as requested
  • Walk the fox (That is, when we get a pet fox.)

To apply, send your resume, cover letter, portfolio, and a short video to mary@foxfuelcreative.com. Your video should answer the following questions:

  1. What are your career goals?
  2. What are you good at professionally?
  3. What do you suck at professionally?
  4. Why do you want to intern at FoxFuel?

And make sure you read this blog about how to be a great intern.

Marketing Internship

Life Aquatic

Who You Are:

The Marketing Intern provides administrative, logistic, and special project support to the Principal Strategist and the Account Executive. The chosen candidate will be driven, competitive, and ambitious, seeking opportunity for growth in a dynamic, exciting, and fast-paced environment.

You Definitely Have:

  • Proof of enrollment in a degree-seeking college program in business, marketing, communications, or related field, or recently graduated
  • Strong organizational and communication skills
  • Demonstrated passion and strong knowledge of digital marketing
  • Intermediate to advanced knowledge of MS Office (Word, Excel, PowerPoint)
  • A fantastic attitude

You Probably Have:

  • High energy
  • Attention to detail
  • Problem solving and organization skills
  • Interpersonal skills
  • Strong internet and computer application skills
  • A “Yes, And” attitude, willing to jump in and help where needed

What You’ll Do:

  • Campaign conception and marketing assistance
  • Industry and campaign research to build competitive analyses for clients
  • Regular campaign and site performance reports
  • Project management and QA assistance
  • General administrative duties
  • Take the fox on walks (That is, when we get a pet fox.)

To apply, send your resume, cover letter, portfolio, and a short video to mary@foxfuelcreative.com. Your video should answer the following questions:

  1. What are your career goals?
  2. What are you good at professionally?
  3. What do you suck at professionally?
  4. Why do you want to intern at FoxFuel?

And make sure you read this blog about how to be a great intern.

Insight From Interns: From Cafeteria Tray to Trendy Gourmet

Tater tots, along with burgers, fries, and hot dogs, became cool during the recession as local eateries pushed to reposition these foods as “gourmet”. Google searches for the phrase “gourmet hot dog” were practically nonexistent until right around 2009 when the trend started to catch on.

Local Nashville burger joints, like Burger Up, The Pharmacy and Burger Republic, have clearly profited from this gourmet trend and fittingly emphasize that their meals are made with care. Healthy, locally made, and ecologically sustainable meals…sounds a lot like the headline for Burger Up’s website, “We foster thoughtful consuming through community.”  This kind of care, illustrated by handmade and home-cooked menu items, has paved the way for a value proposition new to traditional American fare: higher price, higher quality.

For example – tired of ketchup with your tots? Try them fried in duck fat and dipped in your choice of bearnaise sauce or chipotle mayo, courtesy of Merchants of lower Broadway. These tater tots sell for five to seven dollars per order, but the unwritten rules tell us that we get what we pay for. More money, better tots. Prior to the rebranding of the tater tot, paying such a price would have seemed unreasonable. Now, though, Burger Republic lists the extravagant and delicious-sounding “Tator Tot Fondue!” as its best-selling item.

Another good old American favorite, the cupcake, became suddenly gourmet in the early 2000s before recently falling out of favor. With the market saturated and consumers getting bored with cupcakes, big players like Crumbs Bake Shop, Inc. were forced to close. But burger and hotdog restaurants may not be subject to the same market forces as the tumultuous dessert industry. Their variety of menu offerings could stave off consumer burnout, and even McDonald’s is now recognizing the staying power of the conscientious consumer.

The gourmet burger trend on the other hand, has made successes of both local gems and fast-casual chains like Smashburger. Even so, many of Nashville’s iconic local restaurants, like The Pharmacy, are less than five years old. Such newness begs the question: is the gourmet movement only a trend, or is it here to stay? Is endurance in the cards for a burger joint that uses the word “accoutrements” on its website?

In any case, if the trend continues, we may see even more elementary school cafeteria favorites reimagined as posh new dining options. Over here at FoxFuel, we’re rooting for the corndog. Because who wouldn’t want to stroll down 12th Ave. South and grab lunch at the Maize Doggery?