Help Wanted: Seeking Mad Word Skills

FoxFuel is looking for a copywriter to join our creative team. Candidate needs to be collaborative and quick to interpret clients’ needs into persuasive ideas. Must be a self-starter who has an excellent understanding of English grammar and usage, deep knowledge of the AP style, and the ability to write and speak clearly, concisely, and persuasively.

At least three years of agency experience is a huge plus.

Typical responsibilities include:

  • interpreting account briefs
  • conceptualizing campaigns, ads and ideas with creative team
  • researching clients, their competitors, and the target audience
  • producing original, clear, and credible ideas/messages/scripts, and presenting these to clients and colleagues
  • liaising with clients and colleagues, and project teams to consider marketing requirements
  • updating and amending campaigns according to feedback
  • writing reports, proposals, scripts, blogs and social media content

To apply, send your resume and your best work to michael@foxfuelcreative.com.

FFU Recap: Why No One’s Reading Your Emails

We held our very first FoxFuel University class this week, giving folks a look at some of the most common reasons Email Campaigns underperform. Oddly enough, we found that many of these reasons are also applicable to your failing relationship, so you may try a few of these tips next time you’re trying to figure out why your significant other is sleeping on the couch.

Here’s a quick recap of the key points we touched on:

 

1. Your pick-up lines are awful.

Is your name Free Wifi? ’Cause I’m feeling a connection ;)

PickupLine

Your subject line is the first interaction the user has with your email. If it’s not engaging enough to convince them to open the email, then the rest of your content won’t matter much.

How to fix it:

  • Be concise – take a look at your email app on your phone – how many words of the subject line do you see on average?
  • Be specific – there should be a direct correlation between your subject line and the first thing the reader sees when they open your email.
  • Test your options – your audience is unique to you. Pay attention to how they’re engaging.

 

2. You talk too much.

Screen Shot 2017-03-30 at 8.42.12 AM

You have a lot to share with the world, but a single email probably isn’t the best medium.

How to fix it:

  • Do a value check – is every sentence truly valuable to the reader?
  • Use visuals – break up your content with strong relevant imagery.
  • Highlight key points – make sure the reader’s attention is drawn to the most important information.

 

3. You’re not being clear.

Keep-your-eye-on-the-ball-son

Interpretation is a tricky thing. Make sure you’re being very clear about what you’re asking the reader to do.

How to fix it:

  • Use headlines – tell them what they’re getting into up front if they continue reading
  • Be bold with your button – buttons are far more effective in making the desired action very clear.
  • Early & obvious CTA – “If your main call-to-action falls below the fold, then as many as 70% of recipients won’t see it.” – Hubspot

 

4. You’re boring.

Dwight

Corporate or professional brands are not boring; irrelevant brands are boring. You don’t have to use gifs from The Office to be engaging.

How to fix it:

  • Know yourself – know the value you offer and be confident in it.
  • Talk like a human – behind every Armani suit and CEO title is a person. Talk to the human, not the suit.
  • Use strong visuals – strong does not mean loud and ostentatious. Strong means relevant visuals that evoke the desired experience you want associated with your brand or offering.

 

5. Your outfit is ridiculous.

ridiculous-fashion-balloon

Speaking of ostentatious visuals… keep it clean and simple. When in doubt, leave it out.

How to fix it:

  • Limit to 3 fonts – of course, we’d recommend getting a designer’s eye to make sure the fonts play nicely together. But this is a good rule of thumb to keep yourself in check.
  • Use relevant images – every image should directly correlate to your message. If it doesn’t add value, nix it.
  • Careful with the glitter – if you have 6 CTAs that are bright red buttons at the top of your email, you’ll end up overwhelming your reader. Keep it simple.

 

6. You’re not attentive.

waiting-skeleton-waiting-for-your-message-1

If someone expresses interested in you and you wait 3 months to respond, you can’t expect them to be engaged when you finally reach out. Pay attention to your reader.

How to fix it:

  • Set auto responders – really easy way to make sure they feel the love. Any time you capture an email address, send them an automatic “Thank you! Here’s a few more things you might like…”
  • Be consistent – every other week or every other month, just be a consistent, reliable source of information for your reader.
  • Stick to a calendar – you don’t have to plan every email for the next 12 months, that’s not realistic. But having a general idea of what topics you’ll feature will help avoid the last-minute scramble to throw content together.

 

7. You can’t take a hint.

OJO47w

On the other end, if they’re not engaged, know when to cut your losses.

How to fix it:

  • CAN-SPAM is real – black-listing is a thing and it can happen to you. Don’t send to folks who didn’t ask for it.
  • Honor unsubscribes – make sure that the readers who unsubscribe are actually removed from your list to avoid that bitter telemarketer association.
  • Ask for closure – breakup emails are an excellent way to offer closure to the relationship. Let them know you’ve noticed they haven’t opened your email in 6 months and give them the opportunity to re-engage or cut the cord.

 

8. You’re not listening

IgnoringYou

Global stats are great and valuable to an extent. But your reader’s relationship with you is unique, and you need to pay attention to how often they’re reading, what they’re clicking, and when they’re bailing on you.

How to fix it:

  • Measure
  • Measure
  • Measure

 

Interested in learning more about email marketing? Give us a shout at info@foxfuelcreative.com.

Seeking Roomie in L&C Tower

FoxFuelOffice


Tired of working from home or noisy coffee shops?  Looking for an intimate, collaborative workspace?  FoxFuel Creative wants to be roommates!

For a competitive rent of $900 per month, you’ll have access to a private and secured 114 sf work space as well as:

  • Security guard
  • Mail service
  • Receptionist
  • Furnished private room with motorized convertible standing desk, stationary desk, two office chairs, and locking storage cabinet
  • Fiber Internet
  • No monthly fee for use of 12 person conference room and white boards
  • No washer or dryer
  • Large windows with views of downtown
  • Lounge space
  • Access to 30th-floor conference and meeting spaces
  • Kitchen
  • Printer/copier/scanner
  • You can come to our parties, but
  • No pets allowed (with the exception of succulents and plastic dinosaurs)

Email us at info@foxfuelcreative.com for more information, or call our Operation Specialist at 615-933-9369  to schedule a tour.

FoxFuelFuelTank FoxFuel30th FoxFuelOffice2

In Good Spirits

Tequilish Travis


A little salty at times, but keeps you smiling.

aka la margarita

Liquor of Choice: Sauza

 

Ingredients

2 ounces blanco tequila
Juice of 1 whole lime
½ ounce triple sec, preferably Cointreau
Salt for rim
Orange wedge, for garnish

Preparation

Salt highball or footed glass rim. Fill a cocktail shaker with ice and add tequila, lime juice and triple sec. Shake. Pour, with the ice, into a highball or footed glass. Garnish with wedge of orange (Travis thinks limes are lame).

Where FoxFuel Gets Them

Cinco de Mayo

 


 

Nashville Business Journal

media_nbj

Advertising Agencies

Ranked by Advertising revenue 2015

10. FoxFuel Creative (<– That’s us!)

Others on the list:
9. Burgundy Group Advertising
8. The Harmon Group
7. Deane | Smith
6. redpepper
5. CJ Advertising
4. Zehnder Communications
3. GS&F
2. Bohan Advertising
1. The Buntin Group

If you’re an NBJ subscriber, you can view the original article here.

Check it out.

Nashville’s Best Donuts : Happy National Donut Day

Today is National Donut Day! So we got a giant inflatable donut, stuffed our faces, and took some pictures. We also scoped out the Nashville donut scene so you can skip straight to the good stuff…

donut-FoxFuel-800

Five Daughters Bakery

Both adorable and delicious, Five Daughters’ donuts will put you into an instantaneous sugar coma as visions of sugar cane sprinkles and locally sourced ingredients dance through your head.

We’d recommend the 100 Layer Donut, of which one FDB superfan said, “It’s like America and France made slow sweet love and had a pastry baby.”  … Je t’adore, our little French-American bundle of joy.

Learn More | Take Me There

DSCF4248

Shipley Do-Nuts

Okay, so these aren’t exactly local, but they’re just so darn good. Lawrence Shipley, Sr. created the recipe back in 1936 when they sold for 5¢ a dozen. Always hand-cut, and always served hot, Shipley Sr.’s “do-nuts” took over the south, growing to what is now a franchise of more than 190 stores. Can’t get that 5¢-a-dozen price tag anymore, but that same gooey goodness stuck around.

Learn More | Take Me There

Utterly Nash

Best compliment to a sugar high? A caffeine buzz, obviously. Utterly Nash serves up its tasty concoctions next to the aeropress and organic fair trade dark roast chocolate-covered espresso beans. Now hold on, they don’t crank out your average glaze and jelly sugar rolls – this some classy dough. Lemon Thyme Caramel, Poppyseed, Luxardo Cherry… prepare to question everything you’ve been brought to believe about donuts.

Learn More | Take Me There

Fox’s Donut Den

You’ve seen the dancing lights; the ones that call you out of the fury-inducing Green Hills traffic that forever clutters Hillsboro Drive. A moment of sweet relief sweeps over you as you walk through the doors and into something resembling a glitter-bombed diner. But they’re not serving Reubens and malt milkshakes with extra Oreo pieces, oh no…they’re selling your childhood memories. Chocolate sprinkles, bear claws, apple fritters, and so many perfectly bite-size little donut holes…Fox’s Donut Den has your joy to go.

Learn More | Take Me There

DSCF4273DSCF4283DSCF4360

donut-gif-800


Donut Day Calls for a FoxFuel Fotoshoot

 

Content Internship

Life Aquatic

Who You Are:

The Content Intern works with the content team to develop strategy, create content, and manage engagement for social media. The chosen candidate will be driven, competitive, and ambitious, seeking opportunity for growth in a dynamic, exciting, and fast-paced environment.

You Definitely Have:

  • Proof of enrollment in a degree-seeking college program in marketing, communications, journalism, or related field, or recently graduated
  • Outstanding writing and communication skills
  • Demonstrated passion and knowledge of social media
  • Attention to detail
  • Strong ability to respond and adapt to unexpected change
  • A picture of a fox you carry around in your wallet

You Probably Have:

  • Experience using social media as a marketing tool
  • Knowledge of best practices on social media and AP style
  • Organizational skills
  • Blogging experience
  • Experience and/or interest in public relations
  • A “Yes, And” attitude, willing to jump in and help where needed

What You’ll Do:

  • Search for and create engaging content to share on social media
  • Build community interest through Facebook, Twitter, LinkedIn, and other social media channels via updates/discussions
  • Research social media landscape
  • Track and share insights with the team
  • Explore new online media tools
  • Work with the creative team to learn and stay true to client brand standards
  • Take the fox on walks (That is, when we get a pet fox.)

To apply, send your resume, cover letter, two writing samples, and a short video to mary@foxfuelcreative.com. Your video should answer the following questions:

  1. What are your career goals?
  2. What are you good at professionally?
  3. What do you suck at professionally?
  4. Why do you want to intern at FoxFuel?

And make sure you read this blog about how to be a great intern.

Videography Internship

Life Aquatic

Who You Are:

The Video Intern will be a junior or senior working toward a degree in design, video, marketing, communications, or a related creative field, or a recent graduate (within a year). The chosen candidate will be driven, competitive, and ambitious, seeking opportunity for growth in a dynamic, exciting, and fast-paced environment.

You Definitely Have:

  • Some mad video and editing skills, both visually and conceptually
  • Access to a computer and software
  • Strong understanding of the principles of video and editing
  • Strong ability to manage time and meet deadlines
  • Desire to learn
  • Positive attitude
  • A good sense of humor
  • A picture of a fox you carry around in your wallet

You Probably Have:

  • Experience outside of the classroom
  • Knowledge of the latest in the world of motion design and video
  • Awesome whiteboard skills
  • A “Yes, And” attitude, willing to jump in and help where needed

What You’ll Do:

  • Work with the design team to make cool stuff
  • Assist with planning of photo/video shoots and post-production
  • Travel locally to photo and video shoots
  • Other projects as requested
  • Walk the fox (That is, when we get a pet fox.)

To apply, send your resume, cover letter, portfolio, and a short video to mary@foxfuelcreative.com. Your video should answer the following questions:

  1. What are your career goals?
  2. What are you good at professionally?
  3. What do you suck at professionally?
  4. Why do you want to intern at FoxFuel?

And make sure you read this blog about how to be a great intern.

Design Internship

Life Aquatic

Who You Are:

The Design Intern will be a junior or senior working toward a degree in design, marketing, communications, or a related creative field, or a recent graduate (within a year). The chosen candidate will be driven, competitive, and ambitious, seeking opportunity for growth in a dynamic, exciting, and fast-paced environment.

You Definitely Have:

  • Strong understanding of Adobe Creative Suite (specifically Photoshop, Illustrator, and InDesign)
  • Some mad design skills, both visually and conceptually
  • Access to a computer and design software
  • Strong understanding of the principles of design
  • Strong ability to manage time and meet deadlines
  • Desire to learn
  • Positive attitude
  • A good sense of humor
  • A picture of a fox you carry around in your wallet

You Probably Have:

  • Experience outside of the classroom
  • Knowledge of the latest in the world of design
  • Awesome whiteboard skills
  • A “Yes, And” attitude, willing to jump in and help where needed

What You’ll Do:

  • Work with the design team to learn and stay true to client brand standards
  • Design for social media campaigns
  • Design for email campaigns
  • Design for websites
  • Design for print
  • Other projects as requested
  • Walk the fox (That is, when we get a pet fox.)

To apply, send your resume, cover letter, portfolio, and a short video to mary@foxfuelcreative.com. Your video should answer the following questions:

  1. What are your career goals?
  2. What are you good at professionally?
  3. What do you suck at professionally?
  4. Why do you want to intern at FoxFuel?

And make sure you read this blog about how to be a great intern.

Photography Internship

Life Aquatic

Who You Are:

The Photography Intern will be a junior or senior working toward a degree in photography, design, marketing, communications, or a related creative field, or a recent graduate (within a year). The chosen candidate will be driven, competitive, and ambitious, seeking opportunity for growth in a dynamic, exciting, and fast-paced environment.

You Definitely Have:

  • Basic understanding of Adobe Creative Suite
  • Some mad photography skills, both visually and conceptually
  • Access to a camera and computer
  • Strong understanding of the principles of photography
  • Strong ability to manage time and meet deadlines
  • Desire to learn
  • Positive attitude
  • A good sense of humor
  • A picture of a fox you carry around in your wallet

You Probably Have:

  • Experience outside of the classroom
  • Knowledge of the latest in the world of design
  • Awesome whiteboard skills
  • A “Yes, And” attitude, willing to jump in and help where needed

What You’ll Do:

  • Work with the design team to incorporate photography into creative collateral
  • Scour the internet for appropriate stock photography, or make some yourself
  • Assist with planning of photoshoots and post-production
  • Travel locally to photoshoots
  • Other projects as requested
  • Walk the fox (That is, when we get a pet fox.)

To apply, send your resume, cover letter, portfolio, and a short video to mary@foxfuelcreative.com. Your video should answer the following questions:

  1. What are your career goals?
  2. What are you good at professionally?
  3. What do you suck at professionally?
  4. Why do you want to intern at FoxFuel?

And make sure you read this blog about how to be a great intern.