The Americana Music Association was looking for new and innovative ways to promote their largest music and awards event. Without a large media budget or outlets for promotion, Americana turned to the FoxFuel team to find a new approach.
Using local partnerships, AMA turned to local brewery, Yazoo, to develop a one-off ale to be distributed locally.
Born and raised in Nashville, AmericanaFest Ale is a medium-bodied authentic mixture of handcrafted and heartfelt notes—just like Americana music.
In 2014, Yazoo Brewing Company partnered with Americana to create the AmericanaFest Ale, a special brew that was sold in Yazoo’s distribution area to grow their consumer base and support the AMA’s mission. FoxFuel was brought in to help craft the creative messaging and packaging for Yazoo and the Americana Music Association.
Dedicated to the memory of Veronica Greene, whose passion for people and music inspired this project and the founders of this company.